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Synopsis
Excerpt from Picture Theatre Advertising
No great credit is claimed by the author for other than the work of compilation, for many of the examples and most of the ideas have been contributed by the exhibitors of America, primarily to the Advertising for Exhibitors department of The Moving Picture World. More material has come from those who represent the other side of the argument; the people advertised to. They have contributed their ideas and impressions. For the rest this writer has drawn upon his quarter century's experience in amusement journalism as critic and editor.
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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- PublisherForgotten Books
- Publication date2018
- ISBN 10 1330284410
- ISBN 13 9781330284414
- BindingPaperback
- LanguageEnglish
- Number of pages313
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Picture Theatre Advertising (Classic Reprint)
Print on DemandSeller: Forgotten Books, London, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Print on Demand. This book offers a comprehensive examination of the art and science of advertising in the early 20th century, specifically within the burgeoning world of motion pictures. Moving beyond the traditional understanding of advertising as mere print and poster campaigns, the author delves into the broader concept of attracting and retaining customers through every aspect of a business. This book delves into the importance of cultivating a welcoming atmosphere, highlighting the crucial role of the theatreââ â¢s personality in drawing in patrons. The book explores the importance of visual presentation through the design and decoration of the lobby, as well as the effectiveness of strategically placed advertisements, including the use of posters, photographs, and even innovative mechanical displays. This book delves into the significance of creating a positive and comfortable experience for theatregoers, emphasizing the necessity of cleanliness, proper ventilation, and convenient amenities. The author argues that the details matter, demonstrating how everything from comfortable seating to accommodating mothers with young children can contribute to a positive and memorable experience. In doing so, this book offers a unique perspective on the evolution of advertising as a force that shapes consumer behavior, revealing the early strategies that influenced how people interacted with the world around them. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781330284414_0
Quantity: Over 20 available
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Picture Theatre Advertising Classic Reprint
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330284414
Quantity: 15 available
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Picture Theatre Advertising Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330284414
Quantity: 15 available