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Excerpt from A Repeat Purchase Diffusion Model: Bayesian Estimation and Control
In each of these examples, initial users are attracted by some marketing effort advertising or sales promotion. Their use, then enhances the impact of that effort on the rest of the potential user population.
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- PublisherForgotten Books
- Publication date2018
- ISBN 10 1330294424
- ISBN 13 9781330294420
- BindingPaperback
- LanguageEnglish
- Number of pages60
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A Repeat Purchase Diffusion Model: Bayesian Estimation and Control
Print on DemandSeller: Forgotten Books, London, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Print on Demand. This book presents a model and estimation procedure for forecasting and controlling the rate of sales for a newly launched product. The author develops a repeat-purchase diffusion model that incorporates the effect of marketing variables as well as word-of-mouth influence. Bayesian estimation, informed by data from past products, is used to update the modelās parameters. This procedure is shown to predict better and produce more stable parameter estimates than classical methods. It's also used to develop marketing strategies for new product introductions. By incorporating past experience with data specific to the new product, the framework provides stable parameter estimates and policy guidelines for marketing and sales teams. Ultimately, this book provides a structured and data-driven approach to forecasting and controlling sales, offering valuable insights for businesses seeking to optimize their new product launch strategies. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781330294420_0
Quantity: Over 20 available
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A Repeat Purchase Diffusion Model Bayesian Estimation and Control Classic Reprint
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330294420
Quantity: 15 available
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A Repeat Purchase Diffusion Model Bayesian Estimation and Control Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330294420
Quantity: 15 available