Psychology and Profits (Classic Reprint) - Softcover

Donald Anderson Laird

 
9781330320808: Psychology and Profits (Classic Reprint)

Synopsis

This book reveals surprising profits that can be made with a little initiative and planning. The author has been a consultant in some groundbreaking psychological studies and has implemented some of the ideas in his own plant and others. He's learned that even managers without formal training in psychology can use these techniques to help trim costs, prevent accidents, reduce fatigue, and increase sales. Specific examples illustrate how this is possible. The author's main focus isn't on formulas but on cultivating a psychological mindset in which human beings and not machines are seen as the driving force behind productivity. From this perspective, the book explores how to identify the hidden skills and abilities in your current workforce and use them to your advantage. It also covers how to create a work environment that nurtures employee well-being and in turn boosts revenues. The book's power lies in its ability to show how tapping into the psychological factors that drive behavior can lead to measurable improvements in productivity and employee engagement.

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