American Methods in Foreign Trade - Softcover

George C. Vedder

 
9781330358825: American Methods in Foreign Trade

Synopsis

This book offers practical guidance for American business executives seeking to expand their operations into foreign markets. The author, a seasoned exporter, challenges the popular notion that German trade methods are superior to American ones. Instead, he argues that German success in the global marketplace was built on unsound business practices and an autocratic government eager to harness all facets of German industry to its aims of world conquest. The author insists that American manufacturers can and should build their international trade on the principles of quality, service, and fair competition. Drawing on his extensive experience, the author provides valuable insights into the fundamental weaknesses of German trade policy and demonstrates the resilient strength of American business principles and methods. By embracing these principles, American manufacturers can not only achieve commercial success abroad but also contribute to the advancement of human welfare.

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