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On the Measurement of Business Performance in Strategy Research: A Comparison of Approaches (Classic Reprint) - Softcover

N. Venkatraman

 
9781330403433: On the Measurement of Business Performance in Strategy Research: A Comparison of Approaches (Classic Reprint)

Synopsis

This book presents a comprehensive analysis of business performance measurement approaches within the field of strategic management. It is a valuable resource for scholars and practitioners seeking to understand and evaluate the effectiveness of their organizations. The author develops a two-dimensional classification scheme to categorize ten distinct approaches to measuring business performance. One dimension focuses on financial versus operational criteria, while the other considers primary versus secondary data sources. This scheme provides a systematic way to compare and contrast different approaches, highlighting their advantages and limitations. The book explores the importance of business performance in strategic management, emphasizing its theoretical, empirical, and managerial significance. It reviews the existing literature on organizational effectiveness and discusses the challenges and complexities of defining and measuring performance. The author argues that the traditional focus on financial performance measures is too narrow and proposes a broader conceptualization that includes both financial and operational indicators. This approach recognizes the importance of non-financial factors, such as market share and customer satisfaction, in driving long-term organizational success. Through a detailed examination of the different measurement approaches, the book provides valuable insights into the challenges and opportunities of operationalizing business performance. It discusses issues of data quality, convergence across multiple methods, and the dimensionality of performance constructs. Overall, this book offers a critical and comprehensive analysis of business performance measurement approaches in strategic management. It is essential reading for researchers, managers, and anyone interested in understanding and improving organizational effectiveness.

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