New Collection Methods: A Systematic Treatment of the Place of Collections in Marketing, Including Constructive Credits, Psychology of Collections, ... and the Principle of Resale (Classic Reprint) - Softcover
Synopsis
Master practical methods to boost collections and cash flow in your business.
This book offers a systematic treatment of the role of collections in marketing, with proven approaches to improve credit performance and resale results. It covers psychology, procedures, and the tools that keep a collection department effective and fair.
The text emphasizes the sales point of view for credit and collection work, and shows how to align collections with the overall marketing plan. It includes real-world examples, letter sets, and step-by-step guidance for in‑house and agency collections, as well as how to co-operate with the sales team.- Apply the resale principle to turn credit actions into stronger customer relationships and faster turnover.
- Use tested communication tools—letters, telegrams, and phone techniques—for timely responses.
- Manage the collection process with clear policies, procedures, and coordination across departments.
- Know when to use outside agencies, and how to protect goodwill while pursuing payment.
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New Collection Methods (Classic Reprint)
Print on DemandSeller: Forgotten Books, London, United Kingdom
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Paperback. Condition: New. Print on Demand. This book provides a comprehensive guide to the principles and practices of effective credit and collection management, emphasizing the importance of a constructive approach. The author argues that collection is an integral part of marketing, and that by "reselling" the customer on the value of the goods and the importance of timely payment, businesses can improve their cash flow, reduce losses, and build stronger relationships with their customers. The book covers topics such as credit risk assessment, collection strategies, and the use of psychological principles in persuasion. By incorporating the insights from this book into their collection practices, businesses can transform their collection departments into profit centers that contribute to the overall success of the organization. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781330521502_0
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New Collection Methods A Systematic Treatment of the Place of Collections in Marketing, Including Constructive Credits, Psychology of Collections, and the Principle of Resale Classic Reprint
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330521502
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New Collection Methods A Systematic Treatment of the Place of Collections in Marketing, Including Constructive Credits, Psychology of Collections, and the Principle of Resale Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330521502
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