Synopsis
This book is an instructive guide to salesmanship, examining the foundational principles of successful transactions from the perspectives of in-person and mail-order sales, and through advertising. By expounding on the psychology of the customer and emphasizing the significance of empathy and understanding in meeting their needs, the author highlights that honest and mutually beneficial interactions are the cornerstone of salesmanship, as opposed to adversarial negotiation. The ideas presented are applicable not only to business interactions but also to everyday interpersonal communication, demonstrating the broad relevance of salesmanship in fostering effective relationships.
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Read's Lessons in Salesmanship (Classic Reprint)
Print on DemandSeller: Forgotten Books, London, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: New. Print on Demand. This book is an instructive guide to salesmanship, examining the foundational principles of successful transactions from the perspectives of in-person and mail-order sales, and through advertising. By expounding on the psychology of the customer and emphasizing the significance of empathy and understanding in meeting their needs, the author highlights that honest and mutually beneficial interactions are the cornerstone of salesmanship, as opposed to adversarial negotiation. The ideas presented are applicable not only to business interactions but also to everyday interpersonal communication, demonstrating the broad relevance of salesmanship in fostering effective relationships. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781330576878_0
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Read's Lessons in Salesmanship Classic Reprint
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330576878
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Read's Lessons in Salesmanship Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781330576878
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Quantity: 15 available