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The Current Transformation of Technology Strategy: The Attempt to Create Multiple Avenues for Innovation Within the Large Corporation (Classic Reprint) - Softcover
Synopsis
Explore how large corporations build ongoing innovation by pursuing multiple paths to technology and market leadership.
This book examines the shift in technology strategy within technology‑intense industries. It explains how companies blend internal development with outside sources—licensing, joint ventures, acquisitions—and how organizational structure, processes, and market interactions shape these choices. The result is a practical view of how technology becomes a strategic asset in big firms.
- How firms balance internal development with external collaboration and acquisition.
- Ways organizations organize technology planning and align it with business strategy.
- Patterns of cooperation among competitors, suppliers, and partners in technology growth.
- A framework for evaluating different technology development and procurement methods over time.
Ideal for readers of technology management, corporate strategy, and business history who want a grounded view of how large companies approach innovation today.
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The Current Transformation of Technology Strategy (Classic Reprint)
Print on DemandSeller: Forgotten Books, London, United Kingdom
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Paperback. Condition: New. Print on Demand. This book presents an in-depth analysis of the ongoing transformation of technology strategy within large corporations, focusing on the post-1970s shift from isolated research and development to diverse and cooperative innovation models. The author argues that technology has become a strategic variable in its own right, leading to a blending of small-firm entrepreneurship with large-scale corporate R&D. Through case studies of industries such as personal computers, manufacturing technology, and biotechnology, the book highlights the increasing importance of external linkages, joint ventures, and technology acquisitions. The analysis reveals a trend toward more complex technology strategies, spanning types of innovation, countries, and organizations, as firms seek to enhance their competitive advantage through strategic partnerships and the leveraging of external expertise. Ultimately, the book provides valuable insights into the evolving nature of technology strategy in the modern business landscape. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781332257034_0
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The Current Transformation of Technology Strategy The Attempt to Create Multiple Avenues for Innovation Within the Large Corporation Classic Reprint
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332257034
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The Current Transformation of Technology Strategy The Attempt to Create Multiple Avenues for Innovation Within the Large Corporation Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332257034
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Quantity: 15 available