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Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior: September, 1983 (Classic Reprint) - Softcover
Synopsis
This book centers on the complex relationships between various products in a defined market class. The author introduces a new technique for exploring these relationships, which he calls "cross-consumption response." Unlike previous methods, the author's approach can reveal both when products are substitutes for one another and when they are complements. Traditionally, products were assumed to be substitutes for one another, meaning that an increase in sales for one product would cause a decrease in sales for the other. However, this book argues that some products may actually be complements, meaning that an increase in sales for one product causes an increase in sales for another. The author illustrates the practical applications of this technique through a detailed case study of the soft drink industry. Through this case study, the author demonstrates how his approach can be used to identify both substitute and complementary relationships among different soft drink brands. This book provides a valuable new tool for understanding the complex relationships between products in a market class. The author's findings have important implications for marketing and product development strategies, and should be of interest to anyone interested in understanding consumer behavior.
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Identifying Substitute and Complementary Relationships Revealed by Consumer
Print on DemandSeller: Forgotten Books, London, United Kingdom
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Paperback. Condition: New. Print on Demand. This book centers on the complex relationships between various products in a defined market class. The author introduces a new technique for exploring these relationships, which he calls "cross-consumption response." Unlike previous methods, the author's approach can reveal both when products are substitutes for one another and when they are complements. Traditionally, products were assumed to be substitutes for one another, meaning that an increase in sales for one product would cause a decrease in sales for the other. However, this book argues that some products may actually be complements, meaning that an increase in sales for one product causes an increase in sales for another. The author illustrates the practical applications of this technique through a detailed case study of the soft drink industry. Through this case study, the author demonstrates how his approach can be used to identify both substitute and complementary relationships among different soft drink brands. This book provides a valuable new tool for understanding the complex relationships between products in a market class. The author's findings have important implications for marketing and product development strategies, and should be of interest to anyone interested in understanding consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781332264643_0
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Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior September, 1983 Classic Reprint
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332264643
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Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior September, 1983 Classic Reprint
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332264643
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Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior : September, 1983 (Classic Reprint)
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Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Seller Inventory # 26072854/2
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