A Re-Issue Policy Model (Classic Reprint) - Softcover

Peter Hammann

 
9781332278589: A Re-Issue Policy Model (Classic Reprint)

Synopsis

This book explores the complex strategies of reissue policies used by publishers of books and records, comparing the potential advantages and drawbacks of reissuing titles in different formats, such as paperback books and budget label records. The author provides a case study in the recording industry, from which he develops a model for evaluating the reissue decision. This model considers factors such as market potential, product share, production costs, and capacity constraints, and can be used by managers to optimize their reissue strategies. Ultimately, this book offers valuable insights into the complexities of reissue policies, helping businesses make informed decisions that maximize profits.

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