Synopsis
This book explores the challenges and value of strategy support models in the field of strategy development. It argues that while human intuition and experience are vital for defining strategic direction, formal simulation models can provide crucial insights into the consequences of proposed strategies. The author introduces system dynamics simulation modeling as an effective tool for visualizing the complex interactions within an organization and simulating the impact of different policies. Through a compelling case study, the book demonstrates how a strategy support model was used to evaluate the effectiveness of sales force adjustments in a technology conversion strategy. It showcases the iterative process of using the model to generate scenarios and challenge managerial assumptions, leading to a deeper understanding of the consequences and trade-offs involved. The book highlights the importance of dialectical use of strategy support models, where insights gained from model simulations and managerial intuition inform and refine each other, resulting in more informed and effective strategic decisions.
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About the Author
Morecroft is Associate Professor of Strategic Management at London Business School.
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Strategy Support Models (Classic Reprint)
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Paperback. Condition: New. Print on Demand. This book explores the challenges and value of strategy support models in the field of strategy development. It argues that while human intuition and experience are vital for defining strategic direction, formal simulation models can provide crucial insights into the consequences of proposed strategies. The author introduces system dynamics simulation modeling as an effective tool for visualizing the complex interactions within an organization and simulating the impact of different policies. Through a compelling case study, the book demonstrates how a strategy support model was used to evaluate the effectiveness of sales force adjustments in a technology conversion strategy. It showcases the iterative process of using the model to generate scenarios and challenge managerial assumptions, leading to a deeper understanding of the consequences and trade-offs involved. The book highlights the importance of dialectical use of strategy support models, where insights gained from model simulations and managerial intuition inform and refine each other, resulting in more informed and effective strategic decisions. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781332283286_0
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Strategy Support Models Classic Reprint
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332283286
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Strategy Support Models Classic Reprint
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332283286
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Morecroft, J: Strategy Support Models (Classic Reprint)
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Condition: New. KlappentextrnrnExcerpt from Strategy Support ModelsOver the past decade considerable attention has been given to advanced computational aids used in support, rather than replacement, of managerial judgment. Here, computational aid includ. Seller Inventory # 2147941532
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