Synopsis
This book approaches copy testing from the perspective of psychometrics, specifically examining the reliability of the advertising measurement procedure, scrutinizing test-retest correlation as a measure of reliability. The author argues that the field has historically neglected the importance of a standardized measurement model when interpreting test-retest correlations and cautions that failure to adhere to such a model can obscure the true meaning of reliability. Practical examples are given to illustrate the importance of satisfying certain key reliability conditions such as the stability of true scores across replications and the absence of idiosyncratic non-compensating changes in true scores. By illuminating the potential pitfalls and complexities of reliability assessment, this book provides valuable insights for researchers and practitioners seeking to make informed decisions about the validity of their copy testing methods.
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Test-Retest Correlations and the Reliability of Copy Testing (Classic Reprint)
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Paperback. Condition: New. Print on Demand. This book approaches copy testing from the perspective of psychometrics, specifically examining the reliability of the advertising measurement procedure, scrutinizing test-retest correlation as a measure of reliability. The author argues that the field has historically neglected the importance of a standardized measurement model when interpreting test-retest correlations and cautions that failure to adhere to such a model can obscure the true meaning of reliability. Practical examples are given to illustrate the importance of satisfying certain key reliability conditions such as the stability of true scores across replications and the absence of idiosyncratic non-compensating changes in true scores. By illuminating the potential pitfalls and complexities of reliability assessment, this book provides valuable insights for researchers and practitioners seeking to make informed decisions about the validity of their copy testing methods. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781332284344_0
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TestRetest Correlations and the Reliability of Copy Testing Classic Reprint
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TestRetest Correlations and the Reliability of Copy Testing Classic Reprint
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332284344
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Test-Retest Correlations and the Reliability of Copy Testing (Classic Reprint)
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Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Seller Inventory # 26102217/2
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