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Principles and Practice of Show-Card Writing: Prepared in the Extension Division of the University of Wisconsin (Classic Reprint) - Softcover
Synopsis
Excerpt from Principles and Practice of Show-Card Writing: Prepared in the Extension Division of the University of Wisconsin
The increase in the amount of advertising by means of cards has made it necessary and profitable for business institutions to have their own staff of card designers. In the smaller retail stores the cards are sometimes lettered by the window trimmer or one of the salesmen who spends part of his time doing this work. Department stores, theatrical concerns, and movie studios employ staffs of their own, while some sign and paint shops con duct their show-card business as a special department in their organization.
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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- PublisherForgotten Books
- Publication date2020
- ISBN 10 1332337678
- ISBN 13 9781332337675
- BindingPaperback
- LanguageEnglish
- Number of pages264
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Principles and Practice of Show-Card Writing (Classic Reprint)
Print on DemandSeller: Forgotten Books, London, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Print on Demand. Delve into the captivating realm of show card writing with this comprehensive guidebook. This book meticulously unravels the historical tapestry of lettering, exploring its evolution from ancient hieroglyphics to the vibrant styles of today. The author provides a thorough examination of standard and modern show card alphabets, empowering readers to craft striking inscriptions with precision and flair. Beyond the technical aspects, this book delves into the principles of advertising, guiding readers in creating persuasive and visually captivating show cards that effectively engage audiences. Throughout the book, readers will discover insights into the importance of composition, color theory, and understanding customer psychology in crafting impactful show cards that drive results. Whether you're a seasoned designer or just starting your journey in show card writing, this book is an invaluable resource, unlocking the secrets to creating stunning visual messages that leave a lasting impression. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781332337675_0
Quantity: Over 20 available
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Principles and Practice of ShowCard Writing Prepared in the Extension Division of the University of Wisconsin Classic Reprint
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332337675
Quantity: 15 available
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Principles and Practice of ShowCard Writing Prepared in the Extension Division of the University of Wisconsin Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781332337675
Quantity: 15 available