The Duality of Technology - Softcover

Wanda Janina Orlikowski

 
9781332951673: The Duality of Technology

Synopsis

This book delves into the complex relationship between technology and organizations. It challenges traditional views that see technology as either an objective force dictating organizational outcomes or simply a product of human choices. The author presents a fresh perspective, drawing on structuration theory to argue that technology is both a product and a medium of human action, simultaneously shaping and being shaped by organizational structures. The book examines the historical development of technology research, highlighting the limitations of past perspectives that have failed to fully capture the dynamic interplay between human agency and technology's material characteristics. Through a detailed analysis of the concept of "interpretive flexibility," the author explores how users continually engage in the social and physical construction of technology during its deployment. The book uses the example of a large software consulting firm to illustrate its key arguments, tracing the development and use of "productivity tools" and showing how they embody organizational norms and influence the behavior and cognition of employees. This engaging case study provides a concrete example of how technology can both enable and constrain human action within organizational settings. This book offers a compelling and nuanced understanding of the interplay between technology and organizations, providing valuable insights for managers, researchers, and anyone seeking to navigate the evolving landscape of modern work.

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