This book delves into the fascinating world of show card writing, a profession that flourished in the early 20th century as merchants sought increasingly eye-catching ways to attract customers. The author provides a comprehensive guide to the techniques and materials of the trade, placing a strong emphasis on the importance of speed and efficiency. The text explores a range of lettering styles, from the elegant flourish of Old English to the bold simplicity of Egyptian, as well as the nuanced art of composition and shading. The author's deep understanding of the trade is evident in his thorough explanations of the tools and techniques of the time, including airbrushing, raised ornaments, and the use of bronze powders. The book serves as a valuable resource for anyone seeking to understand the artistry and craft of show card writing, offering a glimpse into a bygone era of visual communication.
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Seller: Forgotten Books, London, United Kingdom
Paperback. Condition: New. Print on Demand. This book delves into the fascinating world of show card writing, a profession that flourished in the early 20th century as merchants sought increasingly eye-catching ways to attract customers. The author provides a comprehensive guide to the techniques and materials of the trade, placing a strong emphasis on the importance of speed and efficiency. The text explores a range of lettering styles, from the elegant flourish of Old English to the bold simplicity of Egyptian, as well as the nuanced art of composition and shading. The author's deep understanding of the trade is evident in his thorough explanations of the tools and techniques of the time, including airbrushing, raised ornaments, and the use of bronze powders. The book serves as a valuable resource for anyone seeking to understand the artistry and craft of show card writing, offering a glimpse into a bygone era of visual communication. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781333243487_0
Quantity: Over 20 available
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781333243487
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781333243487
Quantity: 15 available