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Excerpt from An Introduction to Public Opinion
His volume is the outgrowth of a series of lectures constituting Ta part of a two weeks' course on public relations organized by the American Council on Public Relations and presented to groups of business men at Reed College, Portland, Oregon; Stanford Uni versity; and the University of Washington in Seattle, during the summer of 1939. They were also included in the short course offered by the Council in Milwaukee in February, 1940.
Public-relations problems are essentially public-opinion problems. Moreover, the academic student of public opinion soon discovers that those most realistically concerned with his field of study are men and women seeking to solve public-relations problems. Starting with the practical problems of public relations I have tried to show how a knowledge of public opinion will aid in their solution and what an understanding of public opinion involves.
The purpose of these lectures is twofold: (i) to present a theory of public opinion which will serve as a frame of reference for public Officials, political leaders, business executives, labor leaders, and group leaders generally who are today at grips with public - relations prob lems; (2) to clarify the meaning of such terms as public relations, public opinion, public interest, and propaganda, and to appraise the role of certain institutions and practices in the public-opinion arena. Special attention is given to public - opinion polls, public-opinion re search, current attempts to analyze propaganda, and the impact of foreign propaganda on the American scene. Some suggestions are offered for improving the functioning of public opinion in a democracy.
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Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
His volume is the outgrowth of a series of lectures constituting Ta part of a two weeks' course on public relations organized by the American Council on Public Relations and presented to groups of business men at Reed College, Portland, Oregon; Stanford Uni versity; and the University of Washington in Seattle, during the summer of 1939. They were also included in the short course offered by the Council in Milwaukee in February, 1940.
Public-relations problems are essentially public-opinion problems. Moreover, the academic student of public opinion soon discovers that those most realistically concerned with his field of study are men and women seeking to solve public-relations problems. Starting with the practical problems of public relations I have tried to show how a knowledge of public opinion will aid in their solution and what an understanding of public opinion involves.
The purpose of these lectures is twofold: (i) to present a theory of public opinion which will serve as a frame of reference for public Officials, political leaders, business executives, labor leaders, and group leaders generally who are today at grips with public - relations prob lems; (2) to clarify the meaning of such terms as public relations, public opinion, public interest, and propaganda, and to appraise the role of certain institutions and practices in the public-opinion arena. Special attention is given to public - opinion polls, public-opinion re search, current attempts to analyze propaganda, and the impact of foreign propaganda on the American scene. Some suggestions are offered for improving the functioning of public opinion in a democracy.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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- PublisherForgotten Books
- Publication date2024
- ISBN 10 1333620888
- ISBN 13 9781333620882
- BindingPaperback
- Number of pages165
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An Introduction to Public Opinion (Classic Reprint)
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Book Description Paperback. Condition: New. Print on Demand. Excerpt from An Introduction to Public Opinion. About the Publisher, Forgotten Books publishes hundreds of thousands of rare and classic books. This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value. The digital edition of all books may be viewed on our website before purchase. print-on-demand item. Seller Inventory # 9781333620882_0
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