This book details the history of advertising, as well as its common strategies and their effective uses. The author, an advertising expert, provides examples of successful advertising ventures, alongside an in -depth look into the psychology of advertising and how it influences consumer behavior. He discusses the importance of market research, media selection, and message design to optimize persuasion and increase sales. This book is ideal for business professionals, students, or anyone interested in expanding their understanding of the advertising sector.
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Seller: Forgotten Books, London, United Kingdom
Paperback. Condition: New. Print on Demand. This book details the history of advertising, as well as its common strategies and their effective uses. The author, an advertising expert, provides examples of successful advertising ventures, alongside an in -depth look into the psychology of advertising and how it influences consumer behavior. He discusses the importance of market research, media selection, and message design to optimize persuasion and increase sales. This book is ideal for business professionals, students, or anyone interested in expanding their understanding of the advertising sector. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781333711382_0
Quantity: Over 20 available
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781333711382
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781333711382
Quantity: 15 available