Managing End User Computing in the Information Era (Classic Reprint) - Softcover

Gerrity, Thomas Patrick

 
9781333769062: Managing End User Computing in the Information Era (Classic Reprint)

Synopsis

Transform how your organization uses end-user computing for real business impact. This book examines how the third era of information technology changes the way managers plan, support, and govern desk‑level computing. It lays out practical ideas for turning end users into productive, informed partners in technology.

The author analyzes why traditional approaches to end-user computing fall short and how firms can move from reactive management to a strategic, balanced model. You’ll see a clear framework that compares three common approaches and explains how a “managed free economy” can align individual creativity with centralized guidance to boost organizational learning and value.

- Learn why end-user computing matters beyond quick wins and how it affects long‑term competitiveness.
- Compare the monopolist, laissez‑faire, and information center models, with real‑world cautions and benefits.
- Discover the five critical attributes of a successful managed free economy approach.
- See how leading companies structure strategy, partnerships, targeting, integrated support, and ongoing education to support users.

Ideal for readers of corporate technology strategy, information systems management, and business transformation, this edition helps you plan how to harness end-user computing for durable advantage.

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