Synopsis
This book is a comprehensive guide to typography, written to help individuals improve their use of type in both print and advertising. The author focuses on the practical application of typographic principles, providing a wealth of examples and illustrations to demonstrate how different typefaces, sizes, and arrangements can impact the effectiveness of a message. The book covers a wide range of topics, including the history of typography, the anatomy of type, the use of color and space, and the principles of designing effective headlines, body copy, and layouts. Additionally, the author explores the psychological and emotional impact of type, discussing how different typefaces can evoke different responses from readers. This book is an invaluable resource for anyone interested in improving their typographic skills, whether they are designers, marketers, or simply individuals who want to create more visually appealing and effective written communication.
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Making Type Work (Classic Reprint)
Print on DemandSeller: Forgotten Books, London, United Kingdom
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Paperback. Condition: New. Print on Demand. This book is a comprehensive guide to typography, written to help individuals improve their use of type in both print and advertising. The author focuses on the practical application of typographic principles, providing a wealth of examples and illustrations to demonstrate how different typefaces, sizes, and arrangements can impact the effectiveness of a message. The book covers a wide range of topics, including the history of typography, the anatomy of type, the use of color and space, and the principles of designing effective headlines, body copy, and layouts. Additionally, the author explores the psychological and emotional impact of type, discussing how different typefaces can evoke different responses from readers. This book is an invaluable resource for anyone interested in improving their typographic skills, whether they are designers, marketers, or simply individuals who want to create more visually appealing and effective written communication. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781333889029_0
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Making Type Work (Classic Reprint)
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781333889029
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Making Type Work (Classic Reprint)
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781333889029
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