Items related to Advertising Methods in Cuba

Advertising Methods in Cuba - Softcover

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9781334297236: Advertising Methods in Cuba

Synopsis

This book delves into the history of advertising strategies and tactics, providing insight into how this force has shaped consumer behaviors in Cuba. Starting from the late 1800s, the author provides a comprehensive overview of print media, catalogs, direct mail, radio, and the use of billboards in the Cuban market. The book also explores the influences of American and European advertising practices, including the impact of Cuban political and economic conditions on the advertising industry. The author traces the evolution of marketing campaigns directed toward specific audiences, particularly women, who often control household purchasing decisions.

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