Retail Outlet Location: A Model of the Distribution Network Aggregate Performance (Classic Reprint) - Softcover

Philippe A. Naert

 
9781334299735: Retail Outlet Location: A Model of the Distribution Network Aggregate Performance (Classic Reprint)

Synopsis

This book presents a ground-breaking model for retail outlet location, helping businesses optimize their distribution networks for maximum performance. The author challenges the established approach of dividing location decisions into two distinct steps, instead proposing a comprehensive model that considers both regional expansion and site selection simultaneously. Through rigorous analysis and real-world case studies, the author demonstrates the superiority of this holistic approach, offering valuable insights into the complex dynamics of retail outlet placement. This innovative model provides a powerful tool for businesses to make informed decisions, optimize resource allocation, and gain a competitive edge in the marketplace.

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