Items related to Optimal Competitive Marketing Behavior in Oligopoly

Optimal Competitive Marketing Behavior in Oligopoly - Softcover

Jean-Jaques Lambin

 
9781334305023: Optimal Competitive Marketing Behavior in Oligopoly

Synopsis

This book presents a highly specialized theoretical discussion of optimizing competitive marketing behavior in an oligopoly. The author derives profit maximization conditions for the multiple competitive reaction case and demonstrates how optimization rules previously developed are special cases of their more general rule. Through analysis of data collected from a stable industry demand market, the book provides evidence of the importance of considering multiple competitive reactions in marketing strategy. The author concludes that considering such reactions in marketing is necessary to fully understand the impact of marketing decisions in an oligopoly, and that doing so refines earlier theories and models.

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