This book presents a highly specialized theoretical discussion of optimizing competitive marketing behavior in an oligopoly. The author derives profit maximization conditions for the multiple competitive reaction case and demonstrates how optimization rules previously developed are special cases of their more general rule. Through analysis of data collected from a stable industry demand market, the book provides evidence of the importance of considering multiple competitive reactions in marketing strategy. The author concludes that considering such reactions in marketing is necessary to fully understand the impact of marketing decisions in an oligopoly, and that doing so refines earlier theories and models.
"synopsis" may belong to another edition of this title.
Seller: Forgotten Books, London, United Kingdom
Paperback. Condition: New. Print on Demand. This book presents a highly specialized theoretical discussion of optimizing competitive marketing behavior in an oligopoly. The author derives profit maximization conditions for the multiple competitive reaction case and demonstrates how optimization rules previously developed are special cases of their more general rule. Through analysis of data collected from a stable industry demand market, the book provides evidence of the importance of considering multiple competitive reactions in marketing strategy. The author concludes that considering such reactions in marketing is necessary to fully understand the impact of marketing decisions in an oligopoly, and that doing so refines earlier theories and models. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781334305023_0
Quantity: Over 20 available
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781334305023
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9781334305023
Quantity: 15 available
Seller: Buchpark, Trebbin, Germany
Condition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Seller Inventory # 28121535/1
Quantity: 2 available