Synopsis
This book is a comprehensive guide to the field of printing, offering a rich collection of typefaces in common use today and an insightful exploration of their history, uses, and significance. The author, an experienced designer and typographer, provides a detailed overview of the point system, printing terms, and layout principles, ensuring that readers gain a thorough understanding of the fundamentals of typography. Beyond mere technical knowledge, this book delves into the aesthetic and expressive dimensions of type, examining how different fonts can evoke emotions, establish tone, and communicate complex messages through visual cues. The author traces the evolution of typography from its earliest forms to contemporary digital technologies, highlighting the interplay between technological advancements and cultural contexts. Through numerous examples and practical exercises, the book empowers readers to develop their typographic skills and make informed choices about type selection and usage. Whether you're a seasoned designer or a novice exploring the world of typography, this book offers valuable insights and inspiration, ultimately enhancing your ability to harness the power of type as a creative and effective communication tool.
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Type Specimens for Layout, Printing, Lettering (Classic Reprint)
Print on DemandSeller: Forgotten Books, London, United Kingdom
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Paperback. Condition: New. Print on Demand. This book is a comprehensive guide to the field of printing, offering a rich collection of typefaces in common use today and an insightful exploration of their history, uses, and significance. The author, an experienced designer and typographer, provides a detailed overview of the point system, printing terms, and layout principles, ensuring that readers gain a thorough understanding of the fundamentals of typography. Beyond mere technical knowledge, this book delves into the aesthetic and expressive dimensions of type, examining how different fonts can evoke emotions, establish tone, and communicate complex messages through visual cues. The author traces the evolution of typography from its earliest forms to contemporary digital technologies, highlighting the interplay between technological advancements and cultural contexts. Through numerous examples and practical exercises, the book empowers readers to develop their typographic skills and make informed choices about type selection and usage. Whether you're a seasoned designer or a novice exploring the world of typography, this book offers valuable insights and inspiration, ultimately enhancing your ability to harness the power of type as a creative and effective communication tool. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781334368653_0
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Type Specimens for Layout, Printing, Lettering (Classic Reprint)
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LX-9781334368653
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Type Specimens for Layout, Printing, Lettering (Classic Reprint)
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LX-9781334368653
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