Excerpt from Powell's Practical Advertiser: A Practical Work for Advertising Writers and Business Men, With Instruction on Planning, Preparing, Placing and Managing Modern Publicity
Dummy - Applied to a blank booklet or pamphlet, usually trimmed the actual size of prospective work. Should be to the printer what an architect's plans are to the builder. Proofs of all engravings and illustrations should be pasted in, and the display heads ought to be pen or pencil lettered to indicate approximate location, etc. A dummy is practically a book lay out. See Lay Out.
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Paperback. Condition: New. Print on Demand. This book encapsulates the remarkable journey of advertising, highlighting its crucial role in fueling the growth of countless businesses. The author meticulously examines how advertising has evolved from its humble beginnings to its present-day status as a powerful force shaping consumer behavior. Delving into the intricate strategies and techniques employed by successful advertisers, the author uncovers the secrets behind crafting effective campaigns that strike a chord with audiences. Encompassing a wide range of case studies, this book provides a comprehensive analysis of advertising's impact on industries, economies, and society at large, offering invaluable insights for students, professionals, and anyone seeking to understand the transformative influence of this ubiquitous art form. Its exploration of advertising's past, present, and future serves as a testament to its enduring significance as a tool for influencing consumer choices and driving economic growth. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9781334490408_0
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Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LX-9781334490408
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Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LX-9781334490408
Quantity: 15 available