Synopsis
Master the art of exporting with proven, practical guidance. Discover how a skilled salesman on the ground turns opportunity into steady overseas demand.
Foreign trade hinges on more than catalogs and letters. This book explains what makes an export salesman effective in diverse markets, from personal presence to local know-how. It shows how on-the-spot judgment, effective presentation, and cultural insight combine to win orders and build lasting relationships abroad.
- What the export salesman must know about markets, people, and conditions on the ground
- How to use samples, demonstrations, and direct contact to create demand
- The value of technical knowledge and after-sale support for long-term success
- Strategies for training, motivation, and compensation in a foreign setting
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