An expert in the field of performance enhancement refutes traditional wisdom to present his own innovative and unconventional approach that emphasizes such concepts as "Definitely Put All Your Eggs in One Basket," "Think Like a Squirrel," and "Butterflies Are a Good Thing." Reprint. 35,000 first printing.
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"The antithesis of every self-improvement guru."
—Jim Pawlak, Chicago Tribune
"[Eliot’s] upfront conversational tone makes his advice not just palatable but convincing. Even if they don’t achieve superstar results right away, readers from all walks of life should find it easier to hone their concentration and work a little harder."
—Publishers Weekly
JOHN ELIOT, PH.D., teaches business and psychology at Rice University and is adjunct professor at SMU Cox School of Business Leadership Center. He is the former director of RiceĀ's program in sports management and performance enhancement. In 2000, he co-founded The Milestone Group, which provides performance consultation and training to business executives, professional athletes, and corporations nationwide. Clients have included Merrill Lynch, Goldman Sachs, Adidas, NASA, the United States Olympic Committee, The Mayo Clinic, M.D. Anderson Cancer Center, and hundreds of elite individual performers.
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