Synopsis
Contrary to popular belief, most ads are not designed to make consumers want to run out and buy the product. Using examples from popular international campaigns, this book provides insight into the minds of both creators and consumers of advertising. It demonstrates why one brand is more likely to come to mind than another, dispels the myths behind subliminal advertising, reveals the tricks successful advertisers use, and clarifies how and why some messages work and some misfire. Meant as a tool for both advertising personnel and consumers who are concerned with the messages they constantly see, the information presented here explains the tactics that are used to make ads more memorable and exposes what advertisers are really trying to achieve.
"synopsis" may belong to another edition of this title.
About the Author
Max Sutherland is a psychologist, advertising researcher, and marketing professor. He was the chairman and creative director of MarketMind Technologies. He lives in Palo Alto, California. Alice K. Sylvester is vice president, account planning director at FCB Worldwide. She is the former chairman of the board of the Advertising Research Foundation of the United States. She lives in Chicago.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Advertising and the Mind of the Consumer: What Works,...
Stock Image
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Published by
Allen & Unwin (edition New revised international edition), 2000
ISBN 10: 1865082317
ISBN 13: 9781865082318
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. New revised international edition. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 1865082317-11-1
Stock Image
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . Seller Inventory # mon0001454990
Stock Image
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1865082317I3N00
Stock Image
Advertising and the Mind of the Consumer: What Works, What Doesn'T, and Why
Seller: The Book Cellar, LLC, Nashua, NH, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Good. Some wear, but still a good reading copy. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10822512
Stock Image
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002466599
Buy Used
US$ 3.84
Shipping:
US$ 7.46
From United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781865082318
Buy Used
US$ 12.39
Shipping:
US$ 6.65
From United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Seller: POQUETTE'S BOOKS, DEWITT, MI, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: New. Seller Inventory # mon0000191588
Stock Image
Advertising and the Mind of the Consumer: What Works, What Doesn't and Why
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781865082318
Buy Used
US$ 12.39
Shipping:
US$ 9.30
From United Kingdom to U.S.A.
Quantity: 1 available
Seller Image
Advertising and the Mind of the Consumer. What works, what doesn't, and why
Published by
Allen & Unwin, Sydney, 2000
ISBN 10: 1865082317
ISBN 13: 9781865082318
Used
Trade Paperback
Seller: Adelaide Booksellers, Clarence Gardens, SA, Australia
Seller rating 5 out of 5 stars
Trade Paperback. Revised Edition. Very Good condition. Black & white illustrations. Robust, professional packaging and tracking provided for all parcels. 326 pages. Seller Inventory # 308957
Stock Image
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Seller: London Bridge Books, London, United Kingdom
Seller rating 5 out of 5 stars
paperback. Condition: Good. Seller Inventory # 1865082317-3-28190331
Buy Used
US$ 6.18
Shipping:
US$ 59.97
From United Kingdom to U.S.A.
Quantity: 1 available