Synopsis
Consumer Behavior is the text that set the standard for consumer behavior study. The book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer s ability to learn more about customers purchases in order to implement a strategy with greater precision. In this edition, Professor Ramesh Kumar has added extensive cases, discussions, and examples relevant to Indian consumers and markets, creating a global perspective and making this pioneering textbook even more interesting to Indian students.
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Consumer Behavior
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. Tenth Edition. Text appears to be clean. Cover has wear and corner bumps. The spine is in good condition with some wear. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 8131731561. ISBN/EAN: 9788131731567. Pictures of this item not already displayed here available upon request. Inventory No: 1561036432. Seller Inventory # 1561036432
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Consumer Behavior
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Springer (india) Pvt. Ltd. India, 2010
ISBN 10: 8131731561
ISBN 13: 9788131731567
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Seller: RECYCLIVRE, Paris, France
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Condition: Bon. Merci, votre achat aide à financer des programmes de lutte contre l'illettrisme. Seller Inventory # 6339201605242PAE18131731561
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