Used - Acceptable. Dirty/worn cover & broken spine. Ex-library with wear - may contain significant amounts of highlighting and underlining in pen or pencil. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-L-010-00924

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Bibliographic Details

Title: Advertising: What It Is and How to Do It

Publisher: McGraw-Hill Book Co Ltd

Binding: Hardcover

Condition: Acceptable

About this title

Synopsis:

Provides a straightforward but detailed introduction to advertising. This edition includes new coverage of overall campaign planning, extensive coverage of the radical and recent changes in the media scene, and incorporation of new thinking in advertising strategy.

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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.

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Phatpocket Limited
1A The Maltings, Railway Place, Hertford, SG13 7JT, United Kingdom

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Books are usually shipped within two working days. All of our books have a 14 or 30 day no hassle money back guarantee unless stated otherwise in the book's description. Item must be returned in the exact same condition that it was received. Through our work with The Rainbow Centre and other Charity Partners, we have already given hundreds of young people in Sri Lanka and Africa the vital chance to get an education.

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Advertising: What It Is and How to Do It

White, Roderick

Used - Hardcover

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