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Bibliographic Details

Title: Strategic Copywriting: How to Create Effective Advertising
Publisher: Rowman & Littlefield Publishers, Inc. -
Publication Date: 2004
Language: English
ISBN 10: 074253068X
ISBN 13: 9780742530683
Binding: paperback
Condition: Very Good

About this title

Synopsis

Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks us through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are—or aren't—effective in attracting consumers.
Click here for PowerPoint Slides to accompany Strategic Copywriting

About the Author

Edd Applegate is professor of advertising at Middle Tennessee State University.

"About this title" may belong to another edition of this title.

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