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Bertoli Giuseppe (55 results)
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Marketing dei mercati internazionali.
Published by Università Bocconi Editore. La Repubblica. Il Sole 24 ore, 2006
Condition: COME NUOVO. Università Bocconi Editore. La Repubblica. Il Sole 24 ore cm.14x22, pp.XIII, 630, legatura editoriale cartonata copertina figurata a colori. Collana Management,12.
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Gente tagliata
Language: Italian
Published by edizioni del leone, 1996
Seller: Cooperativa Sociale Insieme, Vicenza, VI, Italy
Seller rating 2 out of 5 stars
Rilegato. Condition: buono. Raccolta di racconti brevi.
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Condition: New.
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Giallo Festival 2019
Book 13 of 15: I Gialli DamsterSeller: libreriauniversitaria.it, Occhiobello, RO, Italy
Seller rating 4 out of 5 stars
Condition: NEW.
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Paperback. Condition: New.
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Condition: Ottime. italiano Condizioni dell'esterno: Ottime Condizioni dell'interno: Ottime.
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Paperback. Condition: new. Paperback. In an era where sustainability and digital disruption redefine the rules of business, how do companies create lasting value while navigating complexity and fierce competition? The book offers a comprehensive roadmap for mastering modern marketing's most critical challenge: placing customers at the heart of strategy. This authoritative textbook bridges theory and practice, exploring how firms can leverage big data, AI, and omnichannel engagement to understand customer needs, build trust, and foster loyalty that drives sustainable profitability. From measuring customer lifetime value and designing effective loyalty programs to harnessing digital platforms for co-creation and personalized experiences, the authors integrate financial rigor with behavioral insights. Rich with real-world examples-- from Nike's AI-driven innovation to Amazon's predictive analytics-- this book equips readers with frameworks to transform marketing from a cost center into a strategic engine of growth, balancing shareholder returns with environmental and social responsibility in today's dynamic marketplace. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Esescifi 2013 (Italian Edition)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 26.96
US$ 16.10 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Customer management. Growth, value and loyalty
Seller: libreriauniversitaria.it, Occhiobello, RO, Italy
Seller rating 4 out of 5 stars
Condition: NEW.
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International Marketing and the Country of Origin Effect: The Global Impact of 'Made in Italy'
Language: English
Published by Edward Elgar Publishing, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
Seller: Henffordd Books, Herefordshire, United Kingdom
Seller rating 5 out of 5 stars
US$ 69.08
US$ 26.88 shipping
Ships from United Kingdom to U.S.A.Quantity: 12 available
Add to basketHardcover. Condition: Near Fine. Slight rubbing to edges otherwise in excellent condition. May have slight marking to page edges. Appears unread. Next day dispatch by Royal Mail in sturdy, recyclable packaging. 1000's of satisfied customers! Please contact us with any enquiries.
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Management. 12 Marketing dei mercati internazionali
Published by , Il SOLE 24 Ore, Univ. Bocconi, La Repubblica, 2006
rilegato. Condition: Very Good. Copertina plastificata. Tagli e pagine integri. Collana: ?Management". 629 Molto buono (Very Good) . Book.
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Condition: Buone. italiano Condizioni dell'esterno: leggermente logorata Condizioni dell'interno: sottolineato a matita e con evidenziatore.
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Paperback. Condition: New.
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Customer value. Con DigitaBook (I Manuali)
Seller: libreriauniversitaria.it, Occhiobello, RO, Italy
Seller rating 4 out of 5 stars
Condition: NEW.
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International Marketing and the Country of Origin Effect: The Global Impact of ?Made in Italy? (eng)
Language: English
Published by Edward Elgar Publishing, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
Condition: new.
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International Marketing and the Country of Origi - The Global Impact of 'Made in Italy'
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
US$ 170.87
US$ 6.75 shipping
Ships from United Kingdom to U.S.A.Quantity: 11 available
Add to basketHRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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International Marketing and the Country of Origin Effect
Language: English
Published by Edward Elgar Publishing Limited, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
US$ 165.23
US$ 8.74 shipping
Ships from United Kingdom to U.S.A.Quantity: 3 available
Add to basketCondition: New. pp. 224.
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Customer value. Con DigitaBook
Language: Italian
Published by EGEA (18 settembre 2024), 2024
ISBN 10: 8823823587 ISBN 13: 9788823823587
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New.
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Amore per ipotesi
Published by Campanotto Editore, Udine, 1994
Seller: Studio Bibliografico Malombra, Vicenza, VI, Italy
Seller rating 4 out of 5 stars
Collana Zeta narrativa 90, [6] pp.; 19 cm. Bross. edit. Buono.
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International Marketing and the Country of Origin Effect: The Global Impact of 'Made in Italy'
Language: English
Published by Edward Elgar Publishing Ltd, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2013. Hardback. . . . . .
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International Marketing and the Country of Origin Effect
Language: English
Published by Edward Elgar Publishing Limited, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
Condition: New. pp. 224.
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Customer value. Con DigitaBook
Language: Italian
Published by EGEA (18 settembre 2024), 2024
ISBN 10: 8823823587 ISBN 13: 9788823823587
Paperback. Condition: New.
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International Marketing and the Country of Origin Effect
Language: English
Published by Edward Elgar Publishing Ltd, GB, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets.The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts.This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.Contributors: B. Balboni, L. Battaglia, G. Bertoli, G. Bortoluzzi, T. Bursi, E. Cedrola, A. De Chiara, P. de Luca, A. De Nisco, B. Francioni, S. Grappi, G. Mainolfi, V. Marino, E. Martinelli, M. Matarazzo, F. Musso, M.R. Napolitano, A. Pagano, T. Pucci, R. Resciniti, C. Simoni, D. Vianelli, M. Vignola, L. Zanni.
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US$ 183.37
US$ 13.44 shipping
Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to basketHardcover. Condition: Brand New. 224 pages. 9.50x6.50x0.75 inches. In Stock.
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International Marketing and the Country of Origin Effect (Hardcover)
Language: English
Published by Edward Elgar Publishing Ltd, Cheltenham, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
Hardcover. Condition: new. Hardcover. The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets.The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts.This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.Contributors: B. Balboni, L. Battaglia, G. Bertoli, G. Bortoluzzi, T. Bursi, E. Cedrola, A. De Chiara, P. de Luca, A. De Nisco, B. Francioni, S. Grappi, G. Mainolfi, V. Marino, E. Martinelli, M. Matarazzo, F. Musso, M.R. Napolitano, A. Pagano, T. Pucci, R. Resciniti, C. Simoni, D. Vianelli, M. Vignola, L. Zanni The country of origin of goods and services can have positive or negative effect on customers intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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International Marketing and the Country of Origin Effect: The Global Impact of 'Made in Italy'
Language: English
Published by Edward Elgar Publishing Ltd, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
US$ 180.11
US$ 21.29 shipping
Ships from United Kingdom to U.S.A.Quantity: 11 available
Add to basketHardback. Condition: New. New copy - Usually dispatched within 4 working days.
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International Marketing and the Country of Origin Effect: The Global Impact of ?Made in Italy?
Language: English
Published by Edward Elgar Publishing Ltd, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
Condition: New. 2013. Hardback. . . . . . Books ship from the US and Ireland.
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International Marketing and the Country of Origin Effect
Language: English
Published by Edward Elgar Publishing Ltd, GB, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
US$ 185.42
US$ 87.36 shipping
Ships from United Kingdom to U.S.A.Quantity: 6 available
Add to basketHardback. Condition: New. The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets.The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts.This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.Contributors: B. Balboni, L. Battaglia, G. Bertoli, G. Bortoluzzi, T. Bursi, E. Cedrola, A. De Chiara, P. de Luca, A. De Nisco, B. Francioni, S. Grappi, G. Mainolfi, V. Marino, E. Martinelli, M. Matarazzo, F. Musso, M.R. Napolitano, A. Pagano, T. Pucci, R. Resciniti, C. Simoni, D. Vianelli, M. Vignola, L. Zanni.
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US$ 251.94
US$ 33.60 shipping
Ships from United Kingdom to U.S.A.Quantity: 1 available
Add to basketHardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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International Marketing and the Country of Origin Effect (Hardcover)
Language: English
Published by Edward Elgar Publishing Ltd, Cheltenham, 2013
ISBN 10: 1781955603 ISBN 13: 9781781955604
Hardcover. Condition: new. Hardcover. The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets.The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts.This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.Contributors: B. Balboni, L. Battaglia, G. Bertoli, G. Bortoluzzi, T. Bursi, E. Cedrola, A. De Chiara, P. de Luca, A. De Nisco, B. Francioni, S. Grappi, G. Mainolfi, V. Marino, E. Martinelli, M. Matarazzo, F. Musso, M.R. Napolitano, A. Pagano, T. Pucci, R. Resciniti, C. Simoni, D. Vianelli, M. Vignola, L. Zanni The country of origin of goods and services can have positive or negative effect on customers intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
