Giuseppe Bertoli (55 results)
- Softcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contact seller5-star sellerCondition: New
US$ 45.96
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Paperback. Condition: new. Paperback. In an era where sustainability and digital disruption redefine the rules of business, how do companies create lasting value while navigating complexity and fierce competition? The book offers a comprehensive roadmap for mastering modern marketing's most critical challenge: placing customers…at the heart of strategy. This authoritative textbook bridges theory and practice, exploring how firms can leverage big data, AI, and omnichannel engagement to understand customer needs, build trust, and foster loyalty that drives sustainable profitability. From measuring customer lifetime value and designing effective loyalty programs to harnessing digital platforms for co-creation and personalized experiences, the authors integrate financial rigor with behavioral insights. Rich with real-world examples-- from Nike's AI-driven innovation to Amazon's predictive analytics-- this book equips readers with frameworks to transform marketing from a cost center into a strategic engine of growth, balancing shareholder returns with environmental and social responsibility in today's dynamic marketplace. In an era where sustainability and digital disruption redefine the rules of business, how do companies create lasting value while navigating complexity and fierce competition? The book offers a comprehensive roadmap for mastering modern marketing's most critical challenge: placing customers at the heart of strategy. This authoritative textbook bri Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Softcover
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
Contact seller5-star sellerCondition: New
US$ 45.97
Free ShippingShips within U.S.A.Quantity: 10 available
Paperback. Condition: New.
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
Contact seller4-star sellerCondition: New
US$ 46.00
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Condition: New.
Published by Università Bocconi Editore. La Repubblica. Il Sole 24 ore 2006
- Hardcover
Seller: FIRENZELIBRI SRL, Reggello, FI, ItalyFIRENZELIBRI SRL
Contact seller5-star sellerCondition: Used - As new
US$ 10.64
US$ 20.66 shippingShips from Italy to U.S.A.Quantity: 1 available
Condition: COME NUOVO. Università Bocconi Editore. La Repubblica. Il Sole 24 ore cm.14x22, pp.XIII, 630, legatura editoriale cartonata copertina figurata a colori. Collana Management,12.
Language: Italian
Published by edizioni del leone 1996
- Hardcover
Seller: Cooperativa Sociale Insieme, Vicenza, VI, ItalyCooperativa Sociale Insieme
Contact seller2-star sellerCondition: Used - Good
US$ 8.27
US$ 25.25 shippingShips from Italy to U.S.A.Quantity: 1 available
Rilegato. Condition: buono. Raccolta di racconti brevi.
Language: Italian
Published by Damster Edizioni 2019
Series: I Gialli Damster, Book 13 of 15. Book 13 of 15 - I Gialli Damster
- Softcover
Seller: libreriauniversitaria.it, Occhiobello, RO, Italylibreriauniversitaria.it
Contact seller4-star sellerCondition: New
US$ 17.97
US$ 20.60 shippingShips from Italy to U.S.A.Quantity: 3 available
Condition: NEW.
- Softcover
Seller: Librodifaccia, Alessandria, AL, ItalyLibrodifaccia
Contact seller5-star sellerCondition: Used - Fine
US$ 7.47
US$ 32.02 shippingShips from Italy to U.S.A.Quantity: 1 available
Condition: Ottime. italiano Condizioni dell'esterno: Ottime Condizioni dell'interno: Ottime.
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
US$ 26.71
US$ 15.85 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New. In.
- Softcover
Seller: libreriauniversitaria.it, Occhiobello, RO, Italylibreriauniversitaria.it
Contact seller4-star sellerCondition: New
US$ 56.02
US$ 20.60 shippingShips from Italy to U.S.A.Quantity: 7 available
Condition: NEW.
- Hardcover
Seller: Henffordd Books, Herefordshire, , United KingdomHenffordd Books
Contact seller5-star sellerCondition: Used - Near fine
US$ 68.01
US$ 26.46 shippingShips from United Kingdom to U.S.A.Quantity: 11 available
Hardcover. Condition: Near Fine. Slight rubbing to edges otherwise in excellent condition. May have slight marking to page edges. Appears unread. Next day dispatch by Royal Mail in sturdy, recyclable packaging. 1000's of satisfied customers! Please contact us with any enquiries.
Published by , Il SOLE 24 Ore, Univ. Bocconi, La Repubblica 2006
- Hardcover
Seller: librisaggi, SAN VITO ROMANO, Italylibrisaggi
Contact seller4-star sellerCondition: Used - Very good
US$ 11.70
US$ 45.90 shippingShips from Italy to U.S.A.Quantity: 1 available
rilegato. Condition: Very Good. Copertina plastificata. Tagli e pagine integri. Collana: ?Management". 629 Molto buono (Very Good) . Book.
- Softcover
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.Rarewaves USA United
Contact seller5-star sellerCondition: New
US$ 51.93
US$ 50.00 shippingShips within U.S.A.Quantity: 10 available
Paperback. Condition: New.
Published by Egea 2009
Seller: Librodifaccia, Alessandria, AL, ItalyLibrodifaccia
Contact seller5-star sellerCondition: Used - Good
US$ 17.49
US$ 32.02 shippingShips from Italy to U.S.A.Quantity: 1 available
Condition: Buone. italiano Condizioni dell'esterno: leggermente logorata Condizioni dell'interno: sottolineato a matita e con evidenziatore.
International Marketing and the Country of Origin Effect: The Global Impact of ?Made in Italy? (eng)
- Hardcover
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
Contact seller3-star sellerCondition: New
US$ 161.82
US$ 6.31 shippingShips from Italy to U.S.A.Quantity: 11 available
Condition: new.
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
US$ 165.48
US$ 2.64 shippingShips within U.S.A.Quantity: 11 available
Condition: New.
- Hardcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
Contact seller5-star sellerCondition: New
US$ 168.22
US$ 6.64 shippingShips from United Kingdom to U.S.A.Quantity: 11 available
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Published by Campanotto Editore, Udine 1994
Seller: Studio Bibliografico Malombra, Vicenza, VI, ItalyStudio Bibliografico Malombra
Contact seller5-star sellerCondition: Used
US$ 8.27
US$ 48.20 shippingShips from Italy to U.S.A.Quantity: 1 available
Collana Zeta narrativa 90, [6] pp.; 19 cm. Bross. edit. Buono.
- Hardcover
Seller: Majestic Books, Hounslow, , United KingdomMajestic Books
Contact seller4-star sellerCondition: New
US$ 165.23
US$ 8.60 shippingShips from United Kingdom to U.S.A.Quantity: 3 available
Condition: New. pp. 224.
- Hardcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
Contact seller5-star sellerCondition: New
US$ 176.18
US$ 12.05 shippingShips from Ireland to U.S.A.Quantity: 11 available
Condition: New. 2013. Hardback. . . . . .
- Hardcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: New
US$ 181.74
US$ 3.99 shippingShips within U.S.A.Quantity: 3 available
Condition: New. pp. 224.
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
US$ 168.21
US$ 19.85 shippingShips from United Kingdom to U.S.A.Quantity: 11 available
Condition: New.
- Hardcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
Contact seller5-star sellerCondition: New
US$ 188.27
Free ShippingShips from United Kingdom to U.S.A.Quantity: 6 available
Hardback. Condition: New. The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets.The chapters refer to a wide range of issues, including made-in ef…fects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts.This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.Contributors: B. Balboni, L. Battaglia, G. Bertoli, G. Bortoluzzi, T. Bursi, E. Cedrola, A. De Chiara, P. de Luca, A. De Nisco, B. Francioni, S. Grappi, G. Mainolfi, V. Marino, E. Martinelli, M. Matarazzo, F. Musso, M.R. Napolitano, A. Pagano, T. Pucci, R. Resciniti, C. Simoni, D. Vianelli, M. Vignola, L. Zanni.
- Hardcover
Seller: Revaluation Books, Exeter, , United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
US$ 180.53
US$ 13.23 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Hardcover. Condition: Brand New. 224 pages. 9.50x6.50x0.75 inches. In Stock.
- Hardcover
Seller: THE SAINT BOOKSTORE, Southport, , United KingdomTHE SAINT BOOKSTORE
Contact seller5-star sellerCondition: New
US$ 177.31
US$ 20.96 shippingShips from United Kingdom to U.S.A.Quantity: 11 available
Hardback. Condition: New. New copy - Usually dispatched within 4 working days.
Language: English
Published by Edward Elgar Publishing Ltd, Cheltenham 2013
- Hardcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contact seller5-star sellerCondition: New
US$ 195.17
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: new. Hardcover. The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets.The chapters refer to a wide range of issues, includin…g made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts.This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.Contributors: B. Balboni, L. Battaglia, G. Bertoli, G. Bortoluzzi, T. Bursi, E. Cedrola, A. De Chiara, P. de Luca, A. De Nisco, B. Francioni, S. Grappi, G. Mainolfi, V. Marino, E. Martinelli, M. Matarazzo, F. Musso, M.R. Napolitano, A. Pagano, T. Pucci, R. Resciniti, C. Simoni, D. Vianelli, M. Vignola, L. Zanni The country of origin of goods and services can have positive or negative effect on customers intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Hardcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contact seller5-star sellerCondition: New
US$ 210.41
US$ 10.50 shippingShips within U.S.A.Quantity: 11 available
Condition: New. 2013. Hardback. . . . . . Books ship from the US and Ireland.
- Hardcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
Contact seller5-star sellerCondition: New
US$ 182.54
US$ 86.00 shippingShips from United Kingdom to U.S.A.Quantity: 6 available
Hardback. Condition: New. The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets.The chapters refer to a wide range of issues, including made-in ef…fects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts.This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.Contributors: B. Balboni, L. Battaglia, G. Bertoli, G. Bortoluzzi, T. Bursi, E. Cedrola, A. De Chiara, P. de Luca, A. De Nisco, B. Francioni, S. Grappi, G. Mainolfi, V. Marino, E. Martinelli, M. Matarazzo, F. Musso, M.R. Napolitano, A. Pagano, T. Pucci, R. Resciniti, C. Simoni, D. Vianelli, M. Vignola, L. Zanni.
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
US$ 258.92
US$ 19.85 shippingShips from United Kingdom to U.S.A.Quantity: 11 available
Condition: As New. Unread book in perfect condition.
- Hardcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
Contact seller4-star sellerCondition: Used - As new
US$ 248.03
US$ 33.08 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
US$ 278.49
US$ 2.64 shippingShips within U.S.A.Quantity: 11 available
Condition: As New. Unread book in perfect condition.
