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  • Language: English

    Published by Authentic Media, 2004

    186024470X / 9781860244704

    • Softcover

    Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks

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    Condition: Used - Very good

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    Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Birch, Alan (illustrator).

  • Language: English

    Published by Authentic Media, 2004

    1860244696 / 9781860244698

    • Softcover

    Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks

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    Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Birch, Alan (illustrator).

  • Language: English

    Published by Future Finalists Publishing, 2017

    0692990526 / 9780692990520

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by London, Macdonald Educational Ltd., 1979, 1979

    0356065448 / 9780356065441

    • Hardcover
    • First Edition

    Seller: The Warm Springs Book Company, Fremont, CA, U.S.A.The Warm Springs Book Company

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    Hardcover. First Edition. ISBN: 0356065448, Hardback, 1st edition, Very Good/no DJ (as isssued); some wear and rubbing to glossy pictorial boards, some fading to back board cover and spine, book presents an unique collection of drama games as well as the exploration of stage craft and play production for young children to read and use by themselves, 4to., contents are clean and tight with no internal markings, illustrated with color and B&W photos, 96 pages., 0.0 0.0 0.0.…

  • Language: English

    Published by Authentic Media, 2004

    1860244696 / 9781860244698

    • Softcover

    Seller: Revaluation Books, Exeter, United KingdomRevaluation Books

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    Condition: New

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    Paperback. Condition: Brand New. new title edition. 64 pages. 5.00x5.00x0.30 inches. In Stock. Birch, Alan (illustrator).

  • Language: English

    Published by Grin Verlag, 2015

    3656882290 / 9783656882299

    • Softcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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    Condition: Used - As new

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    Condition: As New. Unread book in perfect condition.

  • Language: English

    Published by Grin Verlag, 2015

    3656884099 / 9783656884095

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Grin Verlag, 2014

    3656608121 / 9783656608127

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Grin Verlag, 2014

    3656608113 / 9783656608110

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Grin Verlag, 2015

    3656882290 / 9783656882299

    • Softcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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  • Language: English

    Published by Grin Verlag, 2014

    3656662533 / 9783656662532

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Grin Verlag, 2014

    3656674531 / 9783656674535

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Grin Verlag, 2014

    3656662541 / 9783656662549

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Grin Verlag, 2015

    3656882290 / 9783656882299

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Grin Verlag, 2014

    3656608849 / 9783656608844

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Grin Verlag, 2014

    365660889X / 9783656608899

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Grin Verlag, 2014

    3656608792 / 9783656608790

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Grin Verlag, 2015

    3656893586 / 9783656893585

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Grin Verlag, 2014

    3656608814 / 9783656608813

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by The Century Company, NY, 1923

    • Softcover
    • First Edition
    • Magazine / Periodical

    Seller: Dorley House Books, Inc., Hagerstown, MD, U.S.A.Dorley House Books, Inc.

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    Paperback. Condition: Very Good. 1st. pp.339-448 pages+ ads; clean, unmarked; contributors include: Edward N. Teall, Anne M. Cooper, Ethel G. Brill, Edward Moore, Charles F. Lester, Annnie J. Flint, John Richards, W. Norman Brown, Arthur Guttermman, Bernard Marshall, Floyd I. Darrow, Fred Copeland, Joseph B. Ames, Walter K. Putney, T. Marion Longstreth, Ralph Henry Barbour, etc. Full page colored Jell-O ad on rear cover. moderate wear at spoine. St. Nick on cover; Rgnald Birch, Joseph A. Maturo, Marguerite de Angeli, Henry Pitz, Fanny V. cory, C.M. Reylea, etc (illustrator). …

  • Language: English

    Published by The Century Company, NY, 1923

    • Softcover
    • First Edition
    • Magazine / Periodical

    Seller: Dorley House Books, Inc., Hagerstown, MD, U.S.A.Dorley House Books, Inc.

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    Paperback. Condition: Very Good. 1st. pp.113-224 pages+ ads; clean, unmarked; contributors include: Edith M. Thompson, Lucile Rogers Hooper, Clara Loujise Kessler, Marjorie Trowbridge, Alfred T. Renfro, Eric P. Kelly,m Malcolm Douglas, Maud J. Stevens, Margaret L. Knapp, T. Marion Longstreth, Ralph Henry Barbour, etc. St. Nick on cover; Rgnald Birch, Joseph A. Maturo, Marguerite de Angeli, Henry Pitz, Fanny V. cory, C.M. Reylea, etc (illustrator).…

  • Language: English

    Published by Grin Verlag, 2014

    3656608784 / 9783656608783

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Grin Verlag, 2014

    3656608881 / 9783656608882

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Grin Verlag, 2014

    3656608830 / 9783656608837

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by GRIN Verlag, 2014

    3656608806 / 9783656608806

    • Softcover

    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.1, , course: Advertising Design Communication, language: English, abstract: Advertising is all about getting attention. One of the best ways of getting attention through advertising is adding humour. When employed correctly, the power of humour is undeniable.Professional Advertising (N/A) believes that '[t]he best ways to get attention with advertising are with strong visuals, sex, powerful headlines, and humour.'From all the types of advertising appeals, such as Emotional, Rational, Sex, Scarcity and Humour, '[h]umour can be an excellent tool to catch the viewer's attention and help in achieving instant recall which can work well for the sale of the product. Humour can be used effectively when it is related to some benefit that the customer can derive without which the joke might overpower the message' (Ashwini, 2009). Humour is most effective when it is used to reinforce an existing message, rather than simply adding to it.Catanescu & Tom (2001) maintain that '[a]s previous research has revealed. [their] study shows that humour is used more frequently in television commercials than print advertisements' and so it is with this acumen that generates the focus on television commercials. What humour achieves exactly can differ from one advertiser to the next, but its primary function seems to be about getting attention, regardless if it is good or bad attention.According to a 1993 Journal of Marketing study that examined multinational effects of humour on advertising, 'humour is more likely to enhance recall, evaluation, and purchase intention when the humorous message coincides with ad objectives, is well-integrated with those objectives, and is viewed as appropriate for the product category. Under such circumstances, humorous advertising is more likely to secure audience attention, increase memorability, overcome sales resistance, and enhance message persuasiveness' (Dubois, 2010).…

  • Language: English

    Published by Simon & Schuster Publishing, 1990

    0750000031 / 9780750000031

    • Hardcover
    • First Edition

    Seller: Sapphire Books, Peterborough, CAMBS, United KingdomSapphire Books

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    Hardcover. Condition: New. No Jacket. 1st Edition. Published In 1990 : 1st. Edition : Simon & Schuster Publishing : A4 Format : No D / J Supplied With This Edition : Glazed Photographic Boards : Overall , A Very Nice Book .

  • Language: English

    Published by Grin Verlag, 2015

    3656882290 / 9783656882299

    • Softcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • More images

    Published by Red Cabbage Publishing, Sheffield, 1992

    • Softcover
    • Magazine / Periodical

    Seller: Joe Orlik Books, Manchester, United KingdomJoe Orlik Books

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    Soft cover. Condition: Fine. Soft cover, stapled, 3 inserts see images, pp26. Feature article on the permaculture city.

  • Language: English

    Published by Grin Verlag, 2015

    3656882290 / 9783656882299

    • Softcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • Language: English

    Published by GRIN Verlag, GRIN Verlag, 2014

    3656608881 / 9783656608882

    • Softcover

    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.6, Central Queensland University, course: Advertising Design Communication, language: English, comment: Grade has been converted from Australian (32/40) to German (1.6) , abstract: As far as movie advertising goes, official web sites have become a crucial tool for advertising upcoming and existing films. Mabry & Porter (2010) reports a relatively important and statistically significant relationship between web site traffic and box office revenue . Movie trailers have been a vital part of the advertising process, appearing very early on - around 1912 - although they did not become standard for several years (Film Reference, N/A). Of some 10-billion videos watched on line annually, movie trailers rank 3, after news and user-created video. With such easy and instant access to them, these increasingly popular cinematic morsels are being devoured by moviegoers and served up with serious consideration by the industry that sometimes spends sums equivalent to a third world country s annual budget to concoct them (Merin, 2008). According to a study by Microsoft Advertising and 20th Century Fox, [o]nline film advertising should play a growing role in the marketing of movie releases. Online film advertising [is] particularly effective at presenting film trailers in a positive environment and broadening [the advertiser s] reach beyond the cinema environment. Trailers were confirmed as the single most influential element in consumers decision to view a film (Microsoft Advertising, 2009). Snell (2009) believes that movies are a large part of the entertainment industry and that in recent years their websites have become increasingly critical to their overall success . …