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Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2008
ISBN 10: 3639043014 ISBN 13: 9783639043013
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Published by VDM Verlag Dr. Müller|VDM Verlag Dr. Müller e.K., 2014
ISBN 10: 3639043014 ISBN 13: 9783639043013
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Add to basketKartoniert / Broschiert. Condition: New. Despite the economic, political and tourist significance of the hallmark events relatively little research has been undertaken on the potential impact of these events. This book follows Ritchie s (1984) call for the further assessment of the impacts of hall.
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Language: English
Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2008
ISBN 10: 3639043014 ISBN 13: 9783639043013
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Add to basketCondition: New. Print on Demand pp. 236 23:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on White w/Gloss Lam.
Language: English
Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2008
ISBN 10: 3639043014 ISBN 13: 9783639043013
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. PRINT ON DEMAND pp. 236.
Language: English
Published by VDM Verlag Dr. Müller, VDM Verlag Dr. Müller E.K., 2008
ISBN 10: 3639043014 ISBN 13: 9783639043013
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Despite the economic, political and tourist significance of the hallmark events relatively little research has been undertaken on the potential impact of these events. This book follows Ritchie's (1984) call for the further assessment of the impacts of hallmark events by conducting a survey into the South Korean hotel industry's perspectives of the 2002 Football World Cup.To achieve the objectives of this book, the general managers and managing directors of 461 member hotels of the South Korea Hotel Association were approached to participate in the study and were provided by mail with a survey. Two hundred seventy-seven replies (64.3%) were received.The research findings suggest that co-hosting the 2002 World Cup is perceived by the Korean hotel sectors as generating significant benefits. However, the perceived vary at different levels according to the individual hotel, to the city/town and the nation.These impact issues will be further examined following after the 2002 FIFA World Cup.This book should be required reading for all those interested in mega-events, such as the Football World Cup and the Olympic Games including academics, stakeholders and practitioners alike.