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Commercial Communication in the Digital Age: Information or Disinformation? (Age of Access? Grundfragen Der Informationsgesellschaft) (Age of Access? Grundfragen Der Informationsgesellschaft, 7)
Language: English
Published by K G Saur Verlag Gmbh & Co, 2017
ISBN 10: 3110416506 ISBN 13: 9783110416503
hardcover. Condition: New. Brand new. Hardback. Ships from Friends bookstore to benefit Beaverton (Oregon) library.
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Commercial Communication in the Digital Age: Information or Disinformation? (Age of Access? Grundfragen der Informationsgesellschaft, 7)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 161.23
US$ 16.12 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to 'co-create' -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before The volume discusses these questions and related issues.
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US$ 207.18
US$ 16.82 shipping
Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to basketHardcover. Condition: Brand New. 300 pages. 9.06x6.10x0.79 inches. In Stock.
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Condition: Sehr gut. Zustand: Sehr gut | Seiten: 278 | Sprache: Englisch | Produktart: Bücher | In todayżs digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, consumers have more possibilities to żcocreateż than ever before. But will there be a time when advertisers and consumers have equal power? The volume discusses this questionand related issues.
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Commercial Communication in the Digital Age: Information or Disinformation?
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
First Edition
US$ 250.52
US$ 12.20 shipping
Ships from Ireland to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. 2017. 1st Edition. hardcover. . . . . .
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Condition: New. 2017. 1st Edition. hardcover. . . . . . Books ship from the US and Ireland.
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Commercial Communication in the Digital Age
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
US$ 162.92
US$ 6.75 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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US$ 123.18
US$ 56.94 shipping
Ships from Germany to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Die verbreiteten Begriffe ‚Informationsgesellschaft und ‚Age of Access suggerieren die problemlose allseitige Zugänglichkeit von Information. Doch Information ist in der Realität in vielerlei Hinsicht unzugänglich - physisch,.
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Commercial Communication in the Digital Age
Language: English
Published by De Gruyter, De Gruyter Feb 2024, 2024
ISBN 10: 3110416506 ISBN 13: 9783110416503
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to 'co-create' -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before The volume discusses these questions and related issues. 278 pp. Englisch.
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Buch. Condition: Neu. Commercial Communication in the Digital Age | Information or Disinformation? | Gabriele Siegert (u. a.) | Buch | VIII | Englisch | 2024 | De Gruyter | EAN 9783110416503 | Verantwortliche Person für die EU: Walter de Gruyter GmbH, De Gruyter GmbH, Genthiner Str. 13, 10785 Berlin, productsafety[at]degruyterbrill[dot]com | Anbieter: preigu Print on Demand.
