Halaszovich Tilo (41 results)
- Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Identity-Based Brand Management : Fundamentals - Strategy - Implementation - Controlling
Burmann, Christoph; Riley, Nicola-maria; Halaszovich, Tilo; Schade, Michael; Klein, Kristina
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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US$ 52.03
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Condition: As New. Unread book in perfect condition.
Identity-Based Brand Management : Fundamentals - Strategy - Implementation - Controlling
Burmann, Christoph; Riley, Nicola-maria; Halaszovich, Tilo; Schade, Michael; Klein, Kristina
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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US$ 54.43
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Condition: New.
Identity-Based Brand Management: Fundamentals?Strategy?Implementation?Controlling
Burmann, Christoph; Riley, Nicola-Maria; Halaszovich, Tilo; Schade, Michael; Klein, Kristina; Piehler, Rico
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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US$ 53.10
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Condition: New. Third Edition 2025 NO-PA16APR2015-KAP.
Identity-Based Brand Management: Fundamentals?Strategy?Implementation?Controlling
Burmann, Christoph; Riley, Nicola-Maria; Halaszovich, Tilo; Schade, Michael; Klein, Kristina; Piehler, Rico
- Softcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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US$ 49.10
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Condition: New.
- Softcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
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US$ 58.74
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Mixed Media Product. Condition: New. Third Edition 2025. This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived…by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that this concept is a valuable management model to make brands successful. In the 3rd edition, all chapters were fundamentally revised and latest research findings were integrated. A new section on corporate social responsibility due to the increasing importance of brands' societal and environmental responsibilities and up-to-date practical examples were added.Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Identity-Based Brand Management
Burmann, Christoph; Riley, Nicola-Maria; Halaszovich, Tilo; Schade, Michael; Klein, Kristina; Piehler, Rico
- Softcover
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
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US$ 61.17
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Condition: Brand New. New. Delivery takes 25-30 days. Excellent Customer Service.
Identity-Based Brand Management: Fundamentals?Strategy?Implementation?Controlling
Burmann, Christoph; Riley, Nicola-Maria; Halaszovich, Tilo; Schade, Michael; Klein, Kristina; Piehler, Rico
- Softcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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US$ 53.10
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Condition: New.
- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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US$ 47.73
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paperback. Condition: New.
Identity-Based Brand Management : Fundamentals - Strategy - Implementation - Controlling
Burmann, Christoph; Riley, Nicola-maria; Halaszovich, Tilo; Schade, Michael; Klein, Kristina
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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US$ 49.17
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Condition: New.
- Softcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
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US$ 70.65
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Paperback. Condition: New.
Identity-Based Brand Management : Fundamentals - Strategy - Implementation - Controlling
Burmann, Christoph; Riley, Nicola-maria; Halaszovich, Tilo; Schade, Michael; Klein, Kristina
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
US$ 54.85
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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US$ 58.69
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Paperback. Condition: Brand New. 3rd pck pap/ edition. 330 pages. 9.45x6.62x9.45 inches. In Stock.
Identitätsbasierte Markenführung: Grundlagen - Strategie - Umsetzung - Controlling (German Edition)
Burmann, Christoph; Halaszovich, Tilo; Schade, Michael; Piehler, Rico
- Softcover
Seller: Fachbuch-Versandhandel, Freiburg, GermanyFachbuch-Versandhandel
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US$ 16.24
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Condition: Wie neu. 3. überarbeitete Auflage 2018, broschiert, Einband berieben, innen sehr gut, Springer-Verlag.
Language: English
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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US$ 65.27
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Condition: As New. Unread book in perfect condition.
Language: English
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
US$ 68.00
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Condition: New.
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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US$ 98.49
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Paperback. Condition: Brand New. 316 pages. 9.25x6.50x0.75 inches. In Stock.
Language: English
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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US$ 63.51
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Condition: New. In English.
Language: English
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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US$ 63.49
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Condition: New.
Identitätsbasierte Markenführung: Grundlagen - Strategie - Umsetzung - Controlling (German Edition)
Burmann, Christoph; Halaszovich, Tilo; Schade, Michael; Klein, Kristina; Piehler, Rico
- Softcover
Seller: Fachbuch-Versandhandel, Freiburg, GermanyFachbuch-Versandhandel
Contact seller5-star sellerCondition: Used - As new
US$ 29.63
US$ 30.55 shippingShips from Germany to U.S.A.Quantity: 1 available
Condition: Wie neu. 4. Auflage 2021 - Leuchtmarkierungen auf 10 Seiten - sonst guter und sauberer Zustand, normale Lagerspuren, Springer-Verlag.
- Softcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
Contact seller5-star sellerCondition: New
US$ 56.02
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Mixed Media Product. Condition: New. Third Edition 2025.
- Softcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
Contact seller5-star sellerCondition: New
US$ 66.30
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Paperback. Condition: New.
Language: English
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
US$ 69.31
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
Contact seller4-star sellerCondition: New
US$ 191.86
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Paperback. Condition: New. New .Ships From Multiple Locations. book.
Identity-Based Brand Management: FundamentalsStrategyImplementationControlling Burmann, Christoph; Riley, Nicola-Maria; Halaszovich, Tilo and Schade, Michael
Burmann, Christoph; Riley, Nicola-Maria; Halaszovich, Tilo and Schade, Michael
- Softcover
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, GermanyBUCHSERVICE / ANTIQUARIAT Lars Lutzer
Contact seller5-star sellerCondition: Used - Very good
US$ 212.54
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Condition: gut. Identity-Based Brand Management: FundamentalsStrategyImplementationControlling In deutscher Sprache. pages.
Identit?tsbasierte Markenf?hrung: Grundlagen - Strategie - Umsetzung - Controlling (German Edition)
Burmann, Christoph; Halaszovich, Tilo; Schade, Michael; Klein, Kristina; Piehler, Rico
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: New
US$ 69.88
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Condition: New. pp. 376.
Identitätsbasierte Markenführung: Grundlagen - Strategie - Umsetzung - Controlling Burmann, Christoph; Halaszovich, Tilo; Schade, Michael and Piehler, Rico
Burmann, Christoph; Halaszovich, Tilo; Schade, Michael; Piehler, Rico
- Softcover
Seller: online-buch-de, Dozwil, Switzerlandonline-buch-de
Contact seller5-star sellerCondition: Used - As new
US$ 38.00
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Feb 16, 2018. Condition: gebraucht; wie neu. 3. Aulage, wie ungebraucht.
- Softcover
Seller: Studibuch, Stuttgart, GermanyStudibuch
Contact seller5-star sellerCondition: Used - Very good
US$ 11.85
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paperback. Condition: Gut. 305 Seiten; 9783834929907.3 Gewicht in Gramm: 1.
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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US$ 77.75
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Condition: New. In.
- Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
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US$ 94.10
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Condition: New. Mit einem Geleitwort von Prof. Dr. Christoph Burmann Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 295. . 2010. 2011th Edition. paperback. . .… . .
