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Irwin Todd (69 results)
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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International EditionPaperback. Condition: NEW. International Edition, Paperback, Brand New,ISBN and Cover image may differ but contents similar to U.S. Edition. We ship from multiple Locations including India, We ship to PO , APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed.
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Paperback. Condition: New. What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today's hyper-competitive business world, it's the only strategy that consistently wins.It's called De-Positioning, a method that turns your competitor's strengths into liabilities while positioning your brand as the only solution your customer truly trusts. De-Positioning works by identifying the most critical problem your customer needs solved, exposing how your competitors fail to solve it, and making your brand the clear, inevitable choice. When applied with discipline, it renders competitors irrelevant.In this book, brand strategy veteran Todd Irwin shares the exact process he's used to help Fortune 500 giants and disruptive VC-backed startups dominate their markets. He explains why "being different" no longer works, how to uncover your market's Hero Pain Point, and how to build an unshakable competitive advantage rooted in hard strategy, not hype.Drawing on three decades in the trenches and case studies from brands like Apple, Volvo, and Zoom, Irwin shows how De-Positioning becomes the unifying force behind every decision, message, and customer interaction. This is not a marketing gimmick. It's a battle-tested, repeatable system for building a brand so ultra-relevant and trusted that your competitors fade into the background.If you're ready to stop fighting for attention and start dominating your market, this is your brand strategy playbook.
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De-Positioning
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
US$ 15.74
Free Shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback. Condition: New. What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today's hyper-competitive business world, it's the only strategy that consistently wins.It's called De-Positioning, a method that turns your competitor's strengths into liabilities while positioning your brand as the only solution your customer truly trusts. De-Positioning works by identifying the most critical problem your customer needs solved, exposing how your competitors fail to solve it, and making your brand the clear, inevitable choice. When applied with discipline, it renders competitors irrelevant.In this book, brand strategy veteran Todd Irwin shares the exact process he's used to help Fortune 500 giants and disruptive VC-backed startups dominate their markets. He explains why "being different" no longer works, how to uncover your market's Hero Pain Point, and how to build an unshakable competitive advantage rooted in hard strategy, not hype.Drawing on three decades in the trenches and case studies from brands like Apple, Volvo, and Zoom, Irwin shows how De-Positioning becomes the unifying force behind every decision, message, and customer interaction. This is not a marketing gimmick. It's a battle-tested, repeatable system for building a brand so ultra-relevant and trusted that your competitors fade into the background.If you're ready to stop fighting for attention and start dominating your market, this is your brand strategy playbook.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Condition: New. Brand New.
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Condition: As New. Unread book in perfect condition.
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De-Positioning (Paperback)
Language: English
Published by LID Publishing, London, 2025
ISBN 10: 1917391188 ISBN 13: 9781917391184
Paperback. Condition: new. Paperback. Revealing the most effective brand strategy that nobody talks about. What is the secret brand strategy that the likes of Apple and Starbucks have adopted, but are reluctant to let the world know about? What is it that drives customers to choose your brand over the others? This book, by a leading branding practitioner and strategist, introduces the powerful strategy of De-Positioning that has been used by dominant brands. De-Positioning is a branding strategy that addresses the most important things customers are looking for when they are on a buying journey: desires and pain points. In essence, De-Positioning is when you highlight a positive feature about a brand, and this positive feature shines a negative light on the competition. It highlights what your company can do for your customers that competitors cannot while appealing to their deepest needs, concern and desires. Your competitor's weaknesses create the customer need or pain - a gaping hole in the market. You fill that gap by providing a solution that relieves the customers' pain and satisfies their expectations. By de-positioning your competitor, you gain advantage in your marketplace. AUTHOR: Todd Irwin is the founder and Chief Strategy Officer of Fazer, a leading New York-based brand strategy and creative agency, with focus in delivering competitive brand strategies. SELLING POINTS: . A powerful but secret - branding concept that is behind the success of some of the world's most dominant brands. . How to create growth for your company and brand by de-positioning your competitors. . Enlightening reading for anyone involved in marketing and branding. . Written by a leading practitioner, strategist and thinker in today's world of branding and marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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De-Positioning
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
US$ 15.46
US$ 5.60 shipping
Ships from United Kingdom to U.S.A.Quantity: 15 available
Add to basketPAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Condition: As New. Unread book in perfect condition.
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De Positioning: The Secret Brand Strategy for Creating Competitive Advantage
Language: English
Published by Jaico Publishing House, Mumbai, 2026
ISBN 10: 9347027863 ISBN 13: 9789347027864
Soft cover. Condition: New. ISBN:9789347027864,184pp.
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The Haunting
Published by Dreamworks Video 1999-11-23 00:00:00, 1999
ISBN 10: 0783237413 ISBN 13: 9780783237411
dvd. Condition: Used - Good.
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US$ 13.36
US$ 13.45 shipping
Ships from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: Brand New. 160 pages. 7.80x5.10x7.80 inches. In Stock.
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Michael Todd's Around the World in Eighty Days
Published by Random House, NY, 1956. 10th Printing, 1956
Seller: Virginia Martin, aka bookwitch, Concord, CA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. Don Irwin (illustrator). Quatro, hardcover, VG in blue pictorial boards. No dj. 71 pages including list of all actors in film plus all those who helped create the movie. Bright yellow and orange cover with Phileas Fogg and Passpartout on cover. (Master and "servant") from the movie. Stills from the film fill the book. A great memoir of this classic movie starring David Niven. Book.
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De-Positioning: The secret brand strategy for creating competitive advantage
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2025. paperback. . . . . .
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International Edition
Paperback. Condition: NEW. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, We ship from multiple Locations including India. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A. Ship from multiple Locations including India Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed.
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Condition: New. 2025. paperback. . . . . . Books ship from the US and Ireland.
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US$ 13.24
US$ 20.84 shipping
Ships from United Kingdom to U.S.A.Quantity: 20 available
Add to basketpaperback. Condition: New.
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I Lived Because I Was Loved: A true story of how love and kindness helped strangers facing their own tragedy
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 21.86
US$ 16.12 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Condition: New. pp. 184.
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De-Positioning: The secret brand strategy for creating competitive advantage
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
US$ 17.64
US$ 21.54 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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De-Positioning : The Secret Brand Strategy for Creating Competitive Advantage
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 19.48
US$ 20.18 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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De-Positioning : The Secret Brand Strategy for Creating Competitive Advantage
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 19.48
US$ 20.18 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Condition: New. pp. 184.
