Todd Irwin (69 results)
- Softcover
Seller: HPB-Ruby, Dallas, TX, U.S.A.HPB-Ruby
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
- Softcover
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
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Paperback. Condition: New. What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today's hyper-competitive business world, it's the only strategy that consistently wins.It's called De-Po…sitioning, a method that turns your competitor's strengths into liabilities while positioning your brand as the only solution your customer truly trusts. De-Positioning works by identifying the most critical problem your customer needs solved, exposing how your competitors fail to solve it, and making your brand the clear, inevitable choice. When applied with discipline, it renders competitors irrelevant.In this book, brand strategy veteran Todd Irwin shares the exact process he's used to help Fortune 500 giants and disruptive VC-backed startups dominate their markets. He explains why "being different" no longer works, how to uncover your market's Hero Pain Point, and how to build an unshakable competitive advantage rooted in hard strategy, not hype.Drawing on three decades in the trenches and case studies from brands like Apple, Volvo, and Zoom, Irwin shows how De-Positioning becomes the unifying force behind every decision, message, and customer interaction. This is not a marketing gimmick. It's a battle-tested, repeatable system for building a brand so ultra-relevant and trusted that your competitors fade into the background.If you're ready to stop fighting for attention and start dominating your market, this is your brand strategy playbook.
- Softcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
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Paperback. Condition: New. What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today's hyper-competitive business world, it's the only strategy that consistently wins.It's called De-Po…sitioning, a method that turns your competitor's strengths into liabilities while positioning your brand as the only solution your customer truly trusts. De-Positioning works by identifying the most critical problem your customer needs solved, exposing how your competitors fail to solve it, and making your brand the clear, inevitable choice. When applied with discipline, it renders competitors irrelevant.In this book, brand strategy veteran Todd Irwin shares the exact process he's used to help Fortune 500 giants and disruptive VC-backed startups dominate their markets. He explains why "being different" no longer works, how to uncover your market's Hero Pain Point, and how to build an unshakable competitive advantage rooted in hard strategy, not hype.Drawing on three decades in the trenches and case studies from brands like Apple, Volvo, and Zoom, Irwin shows how De-Positioning becomes the unifying force behind every decision, message, and customer interaction. This is not a marketing gimmick. It's a battle-tested, repeatable system for building a brand so ultra-relevant and trusted that your competitors fade into the background.If you're ready to stop fighting for attention and start dominating your market, this is your brand strategy playbook.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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- Softcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: INDOO, Avenel, NJ, U.S.A.INDOO
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Condition: New. Brand New.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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Paperback. Condition: new. Paperback. Revealing the most effective brand strategy that nobody talks about. What is the secret brand strategy that the likes of Apple and Starbucks have adopted, but are reluctant to let the world know about? What is it that drives customers to choose your brand over the others? This book, by a lea…ding branding practitioner and strategist, introduces the powerful strategy of De-Positioning that has been used by dominant brands. De-Positioning is a branding strategy that addresses the most important things customers are looking for when they are on a buying journey: desires and pain points. In essence, De-Positioning is when you highlight a positive feature about a brand, and this positive feature shines a negative light on the competition. It highlights what your company can do for your customers that competitors cannot while appealing to their deepest needs, concern and desires. Your competitor's weaknesses create the customer need or pain - a gaping hole in the market. You fill that gap by providing a solution that relieves the customers' pain and satisfies their expectations. By de-positioning your competitor, you gain advantage in your marketplace. AUTHOR: Todd Irwin is the founder and Chief Strategy Officer of Fazer, a leading New York-based brand strategy and creative agency, with focus in delivering competitive brand strategies. SELLING POINTS: . A powerful but secret - branding concept that is behind the success of some of the world's most dominant brands. . How to create growth for your company and brand by de-positioning your competitors. . Enlightening reading for anyone involved in marketing and branding. . Written by a leading practitioner, strategist and thinker in today's world of branding and marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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US$ 15.30
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
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Condition: new.
Published by Dreamworks Video 1999-11-23 00:00:00, 1999
Seller: R Bookmark, Youngtown, AZ, U.S.A.R Bookmark
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dvd. Condition: Used - Good.
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Paperback. Condition: Brand New. 160 pages. 7.80x5.10x7.80 inches. In Stock.
- Softcover
Seller: Books in my Basket, New Delhi, IndiaBooks in my Basket
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Soft cover. Condition: New. ISBN:9789347027864,184pp.
- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Published by Random House, NY, 1956. 10th Printing, 1956
- Hardcover
Seller: Virginia Martin, aka bookwitch, Concord, CA, U.S.A.Virginia Martin, aka bookwitch
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Add to basketHardcover. Condition: Very Good. No Jacket. Quatro, hardcover, VG in blue pictorial boards. No dj. 71 pages including list of all actors in film plus all those who helped create the movie. Bright yellow and orange cover with Phileas Fogg and Passpartout on cover. (Master and "servant") from the movie. Stills from the film fill t…he book. A great memoir of this classic movie starring David Niven. Don Irwin (illustrator). Book.
- Softcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Condition: New.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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- Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
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Condition: New. 2025. paperback. . . . . .
- Softcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Condition: New. 2025. paperback. . . . . . Books ship from the US and Ireland.
- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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paperback. Condition: New.
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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paperback. Condition: New.
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Condition: New. In.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Softcover
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
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Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
- Softcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Condition: New.
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Condition: New. In.
Published by Jaico Publishing House
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Condition: New. pp. 184.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
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Condition: As New. Unread book in perfect condition.
