Language: English
Published by LAP LAMBERT Academic Publishing, 2025
ISBN 10: 6208065488 ISBN 13: 9786208065485
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by LAP LAMBERT Academic Publishing, 2025
ISBN 10: 6208065488 ISBN 13: 9786208065485
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
US$ 106.20
Quantity: Over 20 available
Add to basketPAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: Spanish
Published by Ediciones Nuestro Conocimiento, 2021
ISBN 10: 6203289949 ISBN 13: 9786203289947
Seller: moluna, Greven, Germany
Condition: New.
Seller: Buchpark, Trebbin, Germany
Condition: Sehr gut. Zustand: Sehr gut | Seiten: 324 | Sprache: Englisch | Produktart: Bücher | Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.
Seller: Buchpark, Trebbin, Germany
Condition: Hervorragend. Zustand: Hervorragend | Seiten: 324 | Sprache: Englisch | Produktart: Bücher | Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.
Language: English
Published by Apple Academic Press, 2025
ISBN 10: 1774918463 ISBN 13: 9781774918463
Seller: Books From California, Simi Valley, CA, U.S.A.
hardcover. Condition: Fine.
Seller: Buchpark, Trebbin, Germany
Condition: Gut. Zustand: Gut | Seiten: 324 | Sprache: Englisch | Produktart: Bücher | Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by Apple Academic Press, 2025
ISBN 10: 1774918463 ISBN 13: 9781774918463
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 176.49
Quantity: Over 20 available
Add to basketCondition: New.
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
US$ 190.57
Quantity: 2 available
Add to basketHRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by Apple Academic Press, 2025
ISBN 10: 1774918463 ISBN 13: 9781774918463
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by Apple Academic Press, 2025
ISBN 10: 1774918463 ISBN 13: 9781774918463
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New.
Language: English
Published by Apple Academic Press, 2025
ISBN 10: 1774918463 ISBN 13: 9781774918463
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Apple Academic Press, 2025
ISBN 10: 1774918463 ISBN 13: 9781774918463
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 209.60
Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 221.51
Quantity: Over 20 available
Add to basketCondition: New.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Seller: Gazelle Books, Lancaster, LANCA, United Kingdom
US$ 176.84
Quantity: 2 available
Add to basketHardback. Condition: New. New Book, Direct from Publisher.
Language: English
Published by Apple Academic Press Inc., 2025
ISBN 10: 1774918463 ISBN 13: 9781774918463
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
US$ 245.63
Quantity: Over 20 available
Add to basketHRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by Apple Academic Press, 2025
ISBN 10: 1774918463 ISBN 13: 9781774918463
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 244.56
Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
Language: English
Published by Apple Academic Press, 2025
ISBN 10: 1774918463 ISBN 13: 9781774918463
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New.
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
US$ 262.35
Quantity: Over 20 available
Add to basketPaperback. Condition: New.
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
US$ 264.28
Quantity: Over 20 available
Add to basketPaperback. Condition: New. Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.
Language: French
Published by Editions Notre Savoir, 2021
ISBN 10: 6203289965 ISBN 13: 9786203289961
Seller: moluna, Greven, Germany
Condition: New.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Seller: Buchpark, Trebbin, Germany
Condition: Hervorragend. Zustand: Hervorragend | Seiten: 324 | Sprache: Englisch | Produktart: Bücher | Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 289.88
Quantity: Over 20 available
Add to basketCondition: New.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.