Koranda David (48 results)

Paperback. Condition: Very Good. first edition,1p; 123456789 print line. VERY GOOD CONDITION,clean, solid, bright.; Black titles on gold spine strip.Cover shows 8 different photos of musical cultureal expressions, all on gold background. .HAS 3 NICE RECORDS WITH BOOK, AS ISSUED ; 456 pages; "The foremost authorities in the field of music from around the world have contributed twenty original essays for this volume, edited by Elizabeth May. Only European musics have been omitted, except insofar as they affect other musics discussed here. North American music is represented by musics of Native Americans and the Alaskan Eskimos. The essays are profusely illustrated with maps, drawings, diagrams, photographs, and music examples. There are extensive glossaries, bibliographies, and annotated film lists.…

Condition: New.

Condition: New.

Condition: New. In English.

Condition: New. In English.

PF. Condition: New.

Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: New.

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: New.

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New. In English.

Paperback. Condition: New.

Paperback. Condition: New. Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: . An emphasis throughout on digital and global media planning. New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media. New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia. Discussion questions to foster engagement and understandingA highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.…

Condition: New.

Paperback. Condition: Brand New. 5th edition. 432 pages. 9.69x6.88x0.71 inches. In Stock.

Paperback. Condition: New. Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: . An emphasis throughout on digital and global media planning. New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media. New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia. Discussion questions to foster engagement and understandingA highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.…

Condition: As New. Unread book in perfect condition.

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: New.

Condition: New.

Condition: New.

Condition: New. 5th edition NO-PA16APR2015-KAP.

Condition: New. In English.