Condition: Muy bueno. : Este libro explora las estrategias de marketing móvil para conquistar y fidelizar clientes. Analiza cómo el teléfono móvil se ha convertido en una herramienta esencial para llegar a los clientes de manera rápida y efectiva. Se examinan las soluciones de marketing móvil disponibles, incluyendo la identificación de actores, la caracterización de usuarios, el desarrollo de sitios web móviles y la explotación del m-commerce. Además, se destaca la importancia de integrar el móvil en las estrategias de comunicación global para un desarrollo exitoso. EAN: 9782100530458 Tipo: Libros Categoría: Negocios y Economía Título: Marketing mobile Autor: Florence Jacob| Fabien Liénard Editorial: Dunod Idioma: fr-FR Páginas: 209 Formato: tapa blanda.
Condition: good. Photo non contractuelle. Envoi rapide et soigné.
Language: English
Published by Bern, Berlin, Bruxelles, Frankfurt am Main, New York, Oxford, Wien: Peter Lang, 2015
ISBN 10: 3034316879 ISBN 13: 9783034316873
Seller: Borkert, Schwarz und Zerfaß GbR, Berlin, Germany
Hardcover. Condition: Sehr gut. 204 pp., 5 b/w ill., 1 coloured ill., 21 tables A good and clean copy - Summary: Whether they are citizens or political, client or company, learner or teacher, men now converse with a variety of stakeholders by using ICT. All these electronic tools promote uses and practices which give them considerable power of speech, strong freedom of expression and choice. So each of us participates actively, wherever we are and whenever we want, in the construction of «new intermediate spaces» making permeable classical border from public to private space. All this justifies this collective work that proposes to examine electronic communication from various angles. Thus, twenty-three researchers were involved in the drafting of the nine chapters of this volume we introduce, in collaboration with Marina Haan. The transcription of an Yves Winkin conference contextualizes it. This conference took place in June 2014 and was held on the occasion of an international conference on Electronic Communication, Cultures and Identities. The chapters proposed here are not answers but insights from experience and research worldwide. The chapters are grouped into two main parts: ICT and political communication and Education, identity and electronic communication. Two parts which ultimately correspond to areas that use electronic communication with various initial communication objectives. - Contents: FABIEN LIÉNARD, SAMI ZLITNI & MARINA HAAN Electronic Communication in Digital Societies -- YVES WINKIN Prolegomena. "Do we really need to fly from communicational utópia?" -- PITABAS PRADHAN Social Media Impact on Election Campaign: A Study of the Indian General Elections 2014 -- ZHE DENG & RICHARD BALME Chinese Micro-Bloggers' Behaviors Towards Twiplomacy: Text Analysis of British PM David Cameron's Micro-blogs -- AYSUN AKAN Making Sense of Gezi Park Protests: Gezi Park Protests as a Defence of Lifestyles -- ABHAY VIR SINGH KANWAR Theorizing Cyber activism: Drawing from Durkheimiam lenses -- ALAIN-PHILIPPE DURAND & ELYSE PETIT The Teaching of French and Digital Humanities -- MARIANNA "VTVITSOU & KIRSI VIITANEN The pedagogies of the future: through young people's eyes in storytelling experiences with the digital in Finland and Greece -- OLGA VOLCKAERT-LEGRIER, JOSIE BERNICOT, ANTONINE GOUMI & ALAIN BERT-ERBOUL Text Messages: Enemy or Ally in the Spelling Learning Process? A Longitudinal Study of 11-12-Year-Old Junior High School Students -- SARA MINUCCI & MARTA SEVERO Strategies for Building Online Identities in Academia. An Exploration of Digital Communication of Researchers in Social Sciences and Humanities -- DANIELLE MASTERTON Identity in the Era of Big Data: An Embodied Approach. ISBN 9783034316873 Sprache: Englisch Gewicht in Gramm: 405.
Condition: Neuf.
Condition: Neuf.
Condition: very good. vendeur pro, expedition soignee en 24/48h.Le livre peut montrer des signes d'usure dus à son utilisation, des défauts esthétiques tels que des rayures, des bosses et/ou des coins legerement endommages.
Language: English
Published by Peter Lang, Peter Lang, 2015
ISBN 10: 3034316879 ISBN 13: 9783034316873
Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Whether they are citizens or political, client or company, learner or teacher, men now converse with a variety of stakeholders by using ICT. All these electronic tools promote uses and practices which give them considerable power of speech, strong freedom of expression and choice. So each of us participates actively, wherever we are and whenever we want, in the construction of «new intermediate spaces» making permeable classical border from public to private space. All this justifies this collective work that proposes to examine electronic communication from various angles. Thus, twenty-three researchers were involved in the drafting of the nine chapters of this volume we introduce, in collaboration with Marina Haan. The transcription of an Yves Winkin conference contextualizes it. This conference took place in June 2014 and was held on the occasion of an international conference on Electronic Communication, Cultures and Identities. The chapters proposed here are not answers but insights from experience and research worldwide. The chapters are grouped into two main parts: ICT and political communication and Education, identity and electronic communication. Two parts which ultimately correspond to areas that use electronic communication with various initial communication objectives.
Berne, Peter Lang 2013. 402 S., OKart. Neuwertig.
paperback. Condition: Gut. Seiten; 9782359350371.3 Gewicht in Gramm: 1.
Language: French
Published by Lambert-Lucas (5/2015), 2015
ISBN 10: 2359351362 ISBN 13: 9782359351361
Seller: BOOKIT!, Genève, Switzerland
Condition: Used: Like New. LIVRE A L?ETAT DE NEUF. EXPEDIE SOUS 3 JOURS OUVRES. NUMERO DE SUIVI COMMUNIQUE AVANT ENVOI, EMBALLAGE RENFORCE. EAN:9782359351361.
Condition: Hervorragend. Zustand: Hervorragend | Seiten: 410 | Sprache: Französisch | Produktart: Bücher | Les Technologies de l¿Information et de la Communication (TIC) sont omniprésentes dans nos sociétés. Elles amènent à échanger des données tout le temps, où on se trouve et comme jamais. Ce constat justifie à lui seul cet ouvrage collectif qui se propose d¿interroger la communication électronique. Vingt-neuf chercheurs ont ainsi participé à la rédaction des vingt-trois chapitres en français et en anglais de ce volume, que Christian Licoppe préface en se questionnant logiquement : Peut-on mettre la communication électronique en question ? Les chapitres ne constituent pas des réponses mais des éclairages regroupés en quatre parties. Celles-ci correspondent à des domaines qui recourent à la communication électronique avec des objectifs communicationnels initiaux variés et divers.
US$ 133.97
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Add to basketCondition: New.
Language: French
Published by Peter Lang, Peter Lang, 2013
ISBN 10: 303431261X ISBN 13: 9783034312615
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Les Technologies de l'Information et de la Communication (TIC) sont omniprésentes dans nos sociétés. Elles amènent à échanger des données tout le temps, où on se trouve et comme jamais. Ce constat justifie à lui seul cet ouvrage collectif qui se propose d'interroger la communication électronique. Vingt-neuf chercheurs ont ainsi participé à la rédaction des vingt-trois chapitres en français et en anglais de ce volume, que Christian Licoppe préface en se questionnant logiquement : Peut-on mettre la communication électronique en question Les chapitres ne constituent pas des réponses mais des éclairages regroupés en quatre parties. Celles-ci correspondent à des domaines qui recourent à la communication électronique avec des objectifs communicationnels initiaux variés et divers.; Les Technologies de l'Information et de la Communication (TIC) sont omniprésentes dans nos sociétés. Elles amènent à échanger des données tout le temps, où on se trouve et comme jamais. Ce constat justifie à lui seul cet ouvrage collectif qui se propose d'interroger la communication électronique. Vingt-neuf chercheurs ont ainsi participé à la rédaction des vingt-trois chapitres en français et en anglais de ce volume, que Christian Licoppe préface en se questionnant logiquement : Peut-on mettre la communication électronique en question Les chapitres ne constituent pas des réponses mais des éclairages regroupés en quatre parties. Celles-ci correspondent à des domaines qui recourent à la communication électronique avec des objectifs communicationnels initiaux variés et divers.
Taschenbuch. Condition: Neu. La communication électronique en questions | Fabien Liénard (u. a.) | Taschenbuch | 410 S. | Französisch | 2013 | Peter Lang | EAN 9783034312615 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.
Language: French
Published by Peter Lang AG, Internationaler Verlag der Wissensc, 2013
ISBN 10: 303431261X ISBN 13: 9783034312615
Seller: Mispah books, Redhill, SURRE, United Kingdom
US$ 332.04
Quantity: 1 available
Add to basketpaperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Whether they are citizens or political, client or company, learner or teacher, men now converse with a variety of stakeholders by using ICT. All these electronic tools promote uses and practices which give them considerable power of speech, strong freedom of expression and choice. So each of us participates actively, wherever we are and whenever we want, in the construction of «new intermediate spaces» making permeable classical border from public to private space. All this justifies this collective work that proposes to examine electronic communication from various angles. Thus, twenty-three researchers were involved in the drafting of the nine chapters of this volume we introduce, in collaboration with Marina Haan. The transcription of an Yves Winkin conference contextualizes it. This conference took place in June 2014 and was held on the occasion of an international conference on Electronic Communication, Cultures and Identities. The chapters proposed here are not answers but insights from experience and research worldwide. The chapters are grouped into two main parts: ICT and political communication and Education, identity and electronic communication. Two parts which ultimately correspond to areas that use electronic communication with various initial communication objectives. 204 pp. Englisch.
Seller: moluna, Greven, Germany
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book examines digital technologies which are omnipresent in all societies that use them to inform, to educate, to exchange, to entertain, to grow or to communicate. Women and men around the world have taken these tools which organize the daily life and.
Language: English
Published by Peter Lang, Peter Lang Jul 2015, 2015
ISBN 10: 3034316879 ISBN 13: 9783034316873
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Buch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Whether they are citizens or political, client or company, learner or teacher, men now converse with a variety of stakeholders by using ICT. All these electronic tools promote uses and practices which give them considerable power of speech, strong freedom of expression and choice. So each of us participates actively, wherever we are and whenever we want, in the construction of «new intermediate spaces» making permeable classical border from public to private space.All this justifies this collective work that proposes to examine electronic communication from various angles. Thus, twenty-three researchers were involved in the drafting of the nine chapters of this volume we introduce, in collaboration with Marina Haan. The transcription of an Yves Winkin conference contextualizes it. This conference took place in June 2014 and was held on the occasion of an international conference on Electronic Communication, Cultures and Identities. The chapters proposed here are not answers but insights from experience and research worldwide. The chapters are grouped into two main parts: ICT and political communication and Education, identity and electronic communication. Two parts which ultimately correspond to areas that use electronic communication with various initial communication objectives.Lang, Peter GmbH, Gontardstraße 11, 10178 Berlin 204 pp. Englisch.
Seller: preigu, Osnabrück, Germany
Buch. Condition: Neu. Electronic Communication | Political, Social and Educational uses | Fabien Liénard (u. a.) | Buch | Englisch | 2015 | Peter Lang | EAN 9783034316873 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Les Technologies de l'Information et de la Communication (TIC) sont omniprésentes dans nos sociétés. Elles amènent à échanger des données tout le temps, où on se trouve et comme jamais. Ce constat justifie à lui seul cet ouvrage collectif qui se propose d'interroger la communication électronique. Vingt-neuf chercheurs ont ainsi participé à la rédaction des vingt-trois chapitres en français et en anglais de ce volume, que Christian Licoppe préface en se questionnant logiquement : Peut-on mettre la communication électronique en question Les chapitres ne constituent pas des réponses mais des éclairages regroupés en quatre parties. Celles-ci correspondent à des domaines qui recourent à la communication électronique avec des objectifs communicationnels initiaux variés et divers. 410 pp. Französisch.
Language: French
Published by Peter Lang, Peter Lang Mär 2013, 2013
ISBN 10: 303431261X ISBN 13: 9783034312615
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Les Technologies de l¿Information et de la Communication (TIC) sont omniprésentes dans nos sociétés. Elles amènent à échanger des données tout le temps, où on se trouve et comme jamais. Ce constat justifie à lui seul cet ouvrage collectif qui se propose d¿interroger la communication électronique. Vingt-neuf chercheurs ont ainsi participé à la rédaction des vingt-trois chapitres en français et en anglais de ce volume, que Christian Licoppe préface en se questionnant logiquement : Peut-on mettre la communication électronique en question Les chapitres ne constituent pas des réponses mais des éclairages regroupés en quatre parties. Celles-ci correspondent à des domaines qui recourent à la communication électronique avec des objectifs communicationnels initiaux variés et divers.Lang, Peter GmbH, Gontardstraße 11, 10178 Berlin Französisch.