Published by University of Chicago Press, 2012
ISBN 10: 0226491498 ISBN 13: 9780226491493
Language: English
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hardcover. Condition: Fine. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Published by University of Chicago Press, 2012
ISBN 10: 0226491498 ISBN 13: 9780226491493
Language: English
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Published by University of Chicago Press, 2012
ISBN 10: 0226491498 ISBN 13: 9780226491493
Language: English
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Hardcover. Condition: Good. HARDCOVER Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized.
Published by University of Chicago Press, 2012
ISBN 10: 0226491498 ISBN 13: 9780226491493
Language: English
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Published by University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Language: English
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Paperback. Condition: Very Good. Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE PAPERBACK Standard-sized.
Published by University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Language: English
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Paperback. Condition: Good. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD PAPERBACK Standard-sized.
Published by The University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Language: English
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Published by The University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Language: English
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Published by University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Language: English
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Published by The University of Chicago Press, US, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Language: English
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Add to basketPaperback. Condition: New. Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture--music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the migr s at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of migr consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism.
Published by University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Language: English
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Published by University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Language: English
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Published by University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Language: English
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Published by University of Chicago press, 2012
ISBN 10: 0226491498 ISBN 13: 9780226491493
Language: English
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Published by University of Chicago Press 2019-11-20, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Language: English
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Published by University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Language: English
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Condition: New. pp. 352.
Published by University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Language: English
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Hardcover. Condition: Good. HARDCOVER Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized.
Published by The University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Language: English
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Add to basketPaperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 530.
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Add to basketPaperback. Condition: Brand New. 371 pages. 9.00x6.00x1.00 inches. In Stock.
Published by The University of Chicago Press, 2012
ISBN 10: 0226491498 ISBN 13: 9780226491493
Language: English
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Add to basketCondition: New. In the years that followed World War II, both the United States and the newly formed West German republic had an opportunity to remake their economies. This book takes a comparative look at the development of postwar mass consumption in West Germany and the United States and the emergence of discrete consumer modernities. Num Pages: 352 pages, 12 halftones, 1 figure, 8 tables. BIC Classification: 1DFG; 1KBB; 3JJ; HBJD; HBJK; KCB; KCZ. Category: (G) General (US: Trade). Dimension: 229 x 152 x 25. Weight in Grams: 567. . 2012. Hardcover. . . . .
Published by The University of Chicago Press, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Language: English
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Published by The University of Chicago Press, 2012
ISBN 10: 0226491498 ISBN 13: 9780226491493
Language: English
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Condition: New. In the years that followed World War II, both the United States and the newly formed West German republic had an opportunity to remake their economies. This book takes a comparative look at the development of postwar mass consumption in West Germany and the United States and the emergence of discrete consumer modernities. Num Pages: 352 pages, 12 halftones, 1 figure, 8 tables. BIC Classification: 1DFG; 1KBB; 3JJ; HBJD; HBJK; KCB; KCZ. Category: (G) General (US: Trade). Dimension: 229 x 152 x 25. Weight in Grams: 567. . 2012. Hardcover. . . . . Books ship from the US and Ireland.
Published by University of Chicago Press, 2020
ISBN 10: 022666001X ISBN 13: 9780226660011
Language: English
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Published by University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Language: English
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New.
Published by University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Language: English
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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Published by University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Language: English
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Published by University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Language: English
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Published by University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Language: English
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Published by University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Language: English
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Published by The University of Chicago Press, US, 2019
ISBN 10: 022666015X ISBN 13: 9780226660158
Language: English
Seller: Rarewaves.com UK, London, United Kingdom
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Add to basketPaperback. Condition: New. Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture--music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the migr s at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of migr consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism.