Mark Stevens (Over 1,900 results)

Paperback. Condition: Good. Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing Your Marketing Sucks cuts through the myths that claim marketing is about advertising, public relations, or direct mail. You should stop all marketing until you know how each component of your program justifies itself in dollars and cents and fire your advertising agency if it even thinks about applying for a Clio or other creative award. Learn how marketing it is about growing the revenue, profit, and valuation of the business with this bestseller. After reading Your Marketing Sucks, you'll demand that the money spent on marketing bring in more money in return.…

Hardback. Condition: Good.

Paperback. Condition: Fair. The Harvard Business School's Advanced Management Program (AMP) is an exhaustive nine-week boot camp that prepares the business elite for the highly competitive global marketplace. For the first time, these closely guarded secrets are available to executives and management personnel everywhere. For the first time, these closely guarded secrets will be available to executives and management personnel everywhere. The book offers the chance to master the work models, the strategic perspectives, and visioning exercises that will turn good managers into revolutionary managers. Readers will learn how to create and sustain a competitive advantage in the global arena, manage for a world of changes yet to come, negotiate global transactions, establish enduring brand and corporate positioning, and much more.…

Paperback. Condition: Very Good. The Harvard Business School's Advanced Management Program (AMP) is an exhaustive nine-week boot camp that prepares the business elite for the highly competitive global marketplace. For the first time, these closely guarded secrets are available to executives and management personnel everywhere. For the first time, these closely guarded secrets will be available to executives and management personnel everywhere. The book offers the chance to master the work models, the strategic perspectives, and visioning exercises that will turn good managers into revolutionary managers. Readers will learn how to create and sustain a competitive advantage in the global arena, manage for a world of changes yet to come, negotiate global transactions, establish enduring brand and corporate positioning, and much more.…

Paperback. Condition: Good. The Harvard Business School's Advanced Management Program (AMP) is an exhaustive nine-week boot camp that prepares the business elite for the highly competitive global marketplace. For the first time, these closely guarded secrets are available to executives and management personnel everywhere. For the first time, these closely guarded secrets will be available to executives and management personnel everywhere. The book offers the chance to master the work models, the strategic perspectives, and visioning exercises that will turn good managers into revolutionary managers. Readers will learn how to create and sustain a competitive advantage in the global arena, manage for a world of changes yet to come, negotiate global transactions, establish enduring brand and corporate positioning, and much more.…

paperback. Condition: Fair.

paperback. Condition: Fair.

Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

paperback. Condition: Very Good. Randy Mosher (illustrator).

Paperback. Condition: Very Good. First Edition. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Randy Mosher (illustrator).

paperback. Condition: As New.

Paperback. Condition: Good. Cut through the myths that claim marketing is about advertising, public relations or direct mailing - learn that it is about revenue, profit and valuation of business. Learn how to implement the marketing moratorium - stop all marketing until the knowledge of how each component in a marketing programme justifies itself in terms of pounds and pence. And above all learn how to demand that money spent on marketing actually brings in more money. Clear sensible suggestions for making money through marketing.' - Time Magazine'.…

Paperback. Condition: Very Good. Cut through the myths that claim marketing is about advertising, public relations or direct mailing - learn that it is about revenue, profit and valuation of business. Learn how to implement the marketing moratorium - stop all marketing until the knowledge of how each component in a marketing programme justifies itself in terms of pounds and pence. And above all learn how to demand that money spent on marketing actually brings in more money. Clear sensible suggestions for making money through marketing.' - Time Magazine'.…

Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condition: Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Hardback. Condition: Good.

Paperback. Condition: Fair.

Hardback. Condition: Fair.

Condition: good. This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.

Condition: good. This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.

Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Condition: Very Good. 0. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condition: Very Good.