Marwede Malte (10 results)
Language: English
Published by Springer Gabler 2017-05, 2017
Series: Forschungs-/Entwicklungs-/Innovations-Management, Book 10 of 19. Book 10 of 19 - Forschungs-/Entwicklungs-/Innovations-Management
- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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PF. Condition: New.
Language: English
Published by Springer Gabler, 2017
Series: Forschungs-/Entwicklungs-/Innovations-Management, Book 10 of 19. Book 10 of 19 - Forschungs-/Entwicklungs-/Innovations-Management
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Condition: New. In.
Language: English
Published by Gabler, 2017
Series: Forschungs-/Entwicklungs-/Innovations-Management, Book 10 of 19. Book 10 of 19 - Forschungs-/Entwicklungs-/Innovations-Management
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Paperback. Condition: Brand New. 264 pages. 8.27x5.83x0.60 inches. In Stock.
Language: English
Published by Springer Fachmedien Wiesbaden, 2017
Series: Forschungs-/Entwicklungs-/Innovations-Management, Book 10 of 19. Book 10 of 19 - Forschungs-/Entwicklungs-/Innovations-Management
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he… shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.
Language: English
Published by Springer Vieweg, 2017
Series: Forschungs-/Entwicklungs-/Innovations-Management, Book 10 of 19. Book 10 of 19 - Forschungs-/Entwicklungs-/Innovations-Management
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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Taschenbuch. Condition: Neu. Product Development for Distant Target Groups | An Experimental Study for the Silver Market | Malte Marwede | Taschenbuch | Forschungs-/Entwicklungs-/Innovations-Management | xvii | Englisch | 2017 | Springer Vieweg | EAN 9783658183240 | Verantwortliche Person für die EU: Springer Gabler in Springer…Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Language: English
Published by Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden Gmbh, 2017
Series: Forschungs-/Entwicklungs-/Innovations-Management, Book 10 of 19. Book 10 of 19 - Forschungs-/Entwicklungs-/Innovations-Management
- Softcover
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, GermanyBUCHSERVICE / ANTIQUARIAT Lars Lutzer
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Softcover. Condition: gut. 2017. Product Development for Distant Target Groups In deutscher Sprache. pages.
Language: English
Published by Springer Gabler, 2017
Series: Forschungs-/Entwicklungs-/Innovations-Management, Book 10 of 19. Book 10 of 19 - Forschungs-/Entwicklungs-/Innovations-Management
- Softcover
- Print on Demand
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
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Condition: new. Questo è un articolo print on demand.
Language: English
Published by Springer Fachmedien Wiesbaden Mai 2017, 2017
Series: Forschungs-/Entwicklungs-/Innovations-Management, Book 10 of 19. Book 10 of 19 - Forschungs-/Entwicklungs-/Innovations-Management
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas.… Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group. 264 pp. Englisch.
Language: English
Published by Springer Fachmedien Wiesbaden, 2017
Series: Forschungs-/Entwicklungs-/Innovations-Management, Book 10 of 19. Book 10 of 19 - Forschungs-/Entwicklungs-/Innovations-Management
- Softcover
- Print on Demand
Seller: moluna, Greven, Germanymoluna
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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. An Experimental Study for the Silver Market|Industry-applied researchMalte Marwede explores the impact of cognitive distance in product development, in particular whether large distances betwe…en developers and the customer target groups adversely affect.
Language: English
Published by Springer Vieweg Mai 2017, 2017
Series: Forschungs-/Entwicklungs-/Innovations-Management, Book 10 of 19. Book 10 of 19 - Forschungs-/Entwicklungs-/Innovations-Management
- Softcover
- Print on Demand
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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US$ 62.91
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Fur…thermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 264 pp. Englisch.
