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  • Language: English

    Published by Kaplan Publishing, 2006

    1419596063 / 9781419596063

    • Hardcover
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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    US$ 4.41

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    Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Language: English

    Published by Kaplan Publishing, 2006

    1419596063 / 9781419596063

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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Very good

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    Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Language: English

    Published by Kaplan Publishing, 2006

    1419596063 / 9781419596063

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    Seller: Zoom Books East, Glendale Heights, IL, U.S.A.Zoom Books East

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    Condition: Used - Very good

    US$ 4.42

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    Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

  • Language: English

    Published by Kaplan Publishing, 2006

    1419596063 / 9781419596063

    • Hardcover

    Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books

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    Condition: Used

    US$ 4.98

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    Condition: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.

  • Language: English

    Published by Kaplan Publishing, 2006

    1419596063 / 9781419596063

    • Hardcover

    Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books

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    Condition: Used - Very good

    US$ 4.98

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    Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

  • Language: English

    Published by Lewis Lane Press (edition Revised), 2012

    0988195402 / 9780988195400

    • Softcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Condition: Used - Fair

    US$ 5.13

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    Paperback. Condition: Fair. Revised. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

  • Language: English

    Published by Lewis Lane Press (edition ), 2012

    0988195410 / 9780988195417

    • Softcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Condition: Used - Very good

    US$ 5.14

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    Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Language: English

    Published by Kaplan AEC Education, 2002

    0793155614 / 9780793155613

    • Hardcover
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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Good

    US$ 5.16

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    Hardback. Condition: Good. When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. Lessons of customer evangelism related through real life company stories make this book an absorbing read. -- Harvard Business School I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future -- Dan Pink, author of Drive and A Whole New Mind An inspiring and thorough book packed with real life examples, action items and insight. -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term customer evangelism. The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of the world's smartest business thinkers.…

  • Language: English

    Published by Kaplan AEC Education, 2002

    0793155614 / 9780793155613

    • Hardcover
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    Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condition: Used - Very good

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    Hardback. Condition: Very Good. When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. Lessons of customer evangelism related through real life company stories make this book an absorbing read. -- Harvard Business School I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future -- Dan Pink, author of Drive and A Whole New Mind An inspiring and thorough book packed with real life examples, action items and insight. -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term customer evangelism. The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of the world's smartest business thinkers.…

  • Language: English

    Published by Kaplan Publishing, 2002

    0793155614 / 9780793155613

    • Hardcover

    Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books

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    Condition: Used - Very good

    US$ 5.17

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    Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

  • Language: English

    Published by Lewis Lane Press (edition Revised), 2012

    0988195402 / 9780988195400

    • Softcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Condition: Used - Very good

    US$ 5.41

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    Paperback. Condition: Very Good. Revised. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Language: English

    Published by Kaplan Publishing (edition 1), 2002

    0793155614 / 9780793155613

    • Hardcover

    Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Condition: Used - Very good

    US$ 6.35

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    Hardcover. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Language: English

    Published by Kaplan AEC Education, 2007

    1419596063 / 9781419596063

    • Hardcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condition: Used - Very good

    US$ 6.41

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    Hardback. Condition: Very Good. The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Jackie Huba and Ben McConnell explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enthusiasts and evangelists. From the rough to the sophisticated, the user-generated media of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not. …

  • Language: English

    Published by Kaplan AEC Education, 2007

    1419596063 / 9781419596063

    • Hardcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condition: Used - Good

    US$ 6.41

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    Hardback. Condition: Good. The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Jackie Huba and Ben McConnell explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enthusiasts and evangelists. From the rough to the sophisticated, the user-generated media of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not. …

  • Language: English

    Published by Kaplan Business, 2002

    0793155614 / 9780793155613

    • Hardcover

    Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book

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    Condition: Used - Good

    US$ 6.49

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    Condition: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

  • Language: English

    Published by Kaplan Publishing, 2006

    1419596063 / 9781419596063

    • Hardcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Used - Very good

    US$ 6.73

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    Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Kaplan Publishing, 2006

    1419596063 / 9781419596063

    • Hardcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Used - Very good

    US$ 6.73

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    Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Kaplan AEC Education, 2002

    0793155614 / 9780793155613

    • Hardcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condition: Used - Good

    US$ 7.16

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    Hardback. Condition: Good. When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. Lessons of customer evangelism related through real life company stories make this book an absorbing read. -- Harvard Business School I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future -- Dan Pink, author of Drive and A Whole New Mind An inspiring and thorough book packed with real life examples, action items and insight. -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term customer evangelism. The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of the world's smartest business thinkers.…

  • Language: English

    Published by Kaplan AEC Education, 2002

    0793155614 / 9780793155613

    • Hardcover

    Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condition: Used - Very good

    US$ 7.16

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    Hardback. Condition: Very Good. When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. Lessons of customer evangelism related through real life company stories make this book an absorbing read. -- Harvard Business School I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future -- Dan Pink, author of Drive and A Whole New Mind An inspiring and thorough book packed with real life examples, action items and insight. -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term customer evangelism. The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of the world's smartest business thinkers.…

  • Language: English

    Published by Lewis Lane Press, 2012

    0988195402 / 9780988195400

    • Softcover
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    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - Good

    US$ 7.30

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    Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Lewis Lane Press, 2012

    0988195402 / 9780988195400

    • Softcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condition: Used - Very good

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    Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Lewis Lane Press, 2012

    0988195402 / 9780988195400

    • Softcover
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    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - Very good

    US$ 7.30

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    Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Kaplan Publishing, 2002

    0793155614 / 9780793155613

    • Hardcover
    • First Edition

    Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West

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    Condition: Used - Very good

    US$ 7.34

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    Condition: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Kaplan Publishing, 2002

    0793155614 / 9780793155613

    • Hardcover
    • First Edition

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Used - Good

    US$ 7.34

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    Condition: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Lewis Lane Press, 2012

    0988195402 / 9780988195400

    • Softcover

    Seller: HPB-Movies, Dallas, TX, U.S.A.HPB-Movies

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    Condition: Used - Very good

    US$ 3.74

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    paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

  • Language: English

    Published by Huba, Jackie, 2012

    0988195402 / 9780988195400

    • Softcover

    Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West

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    Condition: Used - Very good

    US$ 7.63

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    Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Huba, Jackie, 2012

    0988195402 / 9780988195400

    • Softcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Used - Good

    US$ 7.63

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    Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Kaplan Publishing, 2002

    0793155614 / 9780793155613

    • Hardcover
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    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - Good

    US$ 7.73

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    Hardcover. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Kaplan Publishing, 2002

    0793155614 / 9780793155613

    • Hardcover
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    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - As new

    US$ 7.73

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    Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Kaplan Publishing, 2007

    1419597213 / 9781419597213

    • Softcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Used - Good

    US$ 7.75

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    Condition: Good. Original. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…