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Paperback. Condition: NEW. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, We ship from multiple Locations including India. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A. Ship from multiple Locations including India Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed.
Language: English
Published by Harriman House Publishing, GB, 2025
ISBN 10: 1804091324 ISBN 13: 9781804091326
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Paperback. Condition: New. 'A book for the ages.' -Rory Sutherland, Author, AlchemyHow did the world's best brands get so big?They had more than great products - they hacked the human mind.This book reveals their secrets.Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it's worth? The answers are here.And it's not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for - without them ever really knowing why.
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Language: English
Published by Harriman House Publishing, Petersfield, 2025
ISBN 10: 1804091324 ISBN 13: 9781804091326
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condition: new. Paperback. BEHAVIORAL SCIENCE LESSONS FROM THE BESTAll marketers aim to learn from the best. But how do you identify the tactics responsible for a company's success? A stab in the dark?Here's where behavioral science can help - because unlike much of marketing theory, it has a solid evidence base.Spot the behavioral biases, and you can understand why a tactic works.Get a Behavioral SuperboostBrands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?In Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing.________________________________WHAT PEOPLE SAY about THE ILLUSION OF CHOICE and THE CHOICE FACTORY"Marketers are likely to be enriched intellectually and commercially by this book, which offers a trove of useful insights that are both grounded in scientific research and presented compellingly."- ROBERT CIALDINI, Author of Influence and Pre-suasion"This book will make you better at your job. If you're trying to get your head around behavioral science, or how to apply it, look no further - Shotton has done all the hard work for you."- JONAH BERGER, Author of Contagious"No one should be allowed near a layout pad or a keyboard until they have read this book. It is an antidote to the tediously direct and transactional nature of much of modernmarketing." - RORY SUTHERLAND, Author of Alchemy, Vice-chairman of Ogilvy"Explains lesser-known research in an easy-to-read manner to give consumers and businesses insights into how products persuade." - NIR EYAL, Author, Hooked Uncover the behavioural science tactics behind the success of 17 of the world's leading brands, so you too can learn from the winners and power-up your marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by Harriman House Publishing, GB, 2025
ISBN 10: 1804091324 ISBN 13: 9781804091326
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
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Add to basketPaperback. Condition: New. 'A book for the ages.' -Rory Sutherland, Author, AlchemyHow did the world's best brands get so big?They had more than great products - they hacked the human mind.This book reveals their secrets.Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it's worth? The answers are here.And it's not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for - without them ever really knowing why.
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Seller: Revaluation Books, Exeter, United Kingdom
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Add to basketPaperback. Condition: Brand New. 240 pages. 8.51x5.51x1.00 inches. In Stock.
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Add to basketPaperback. Condition: Brand New. 240 pages. 8.51x5.51x1.00 inches. In Stock.
Language: English
Published by Harriman House Publishing, 2025
ISBN 10: 1804091324 ISBN 13: 9781804091326
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