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  • Language: English

    Published by Springer, 2011

    0857293516 / 9780857293510

    Series: Book 28 of 141 - Human–Computer Interaction

    • Hardcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condition: Used - Very good

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    Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Springer, 2011

    0857293516 / 9780857293510

    Series: Book 28 of 141 - Human–Computer Interaction

    • Hardcover

    Seller: Ammareal, Morangis, FranceAmmareal

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    Hardcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2011. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2011. Ammareal gives back up to 15% of this item's net price to charity organizations. …

  • Language: German

    Published by Springer Gabler, 2015

    3834922250 / 9783834922250

    • Softcover

    Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.-OnTimeBooks-

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    Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.…

  • Language: German

    Published by Nomos Verlagsgesellschaft, 2015

    384872278X / 9783848722785

    • Softcover

    Seller: BuchZeichen-Versandhandel, Freiburg, GermanyBuchZeichen-Versandhandel

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    US$ 32.00

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    Condition: Gebraucht - Gut. Taschenbuch - 3. Auflage - Michelis - h4.

  • Language: German

    Published by Nomos Verlagsgesellschaft, 2015

    384872278X / 9783848722785

    • Softcover

    Seller: BuchZeichen-Versandhandel, Freiburg, GermanyBuchZeichen-Versandhandel

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    Condition: Gebraucht - Akzeptabel. Textanstreichungen sind vorhanden - ansonsten guter Zustand - 2. Auflage - TB -Michelis - h4.

  • Language: German

    Published by Baden-Baden, Nomos, 2010

    3832954708 / 9783832954703

    • Softcover

    Seller: Antiquariat Bookfarm, Löbnitz, GermanyAntiquariat Bookfarm

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    Softcover. Condition: Gut. 327 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, kaum Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, few traces of use. 74-892 9783832954703 Sprache: Deutsch Gewicht in Gramm: 550.

  • Language: English

    Published by Springer, 2011

    0857293516 / 9780857293510

    Series: Book 28 of 141 - Human–Computer Interaction

    • Hardcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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  • Language: English

    Published by Springer, 2011

    0857293516 / 9780857293510

    Series: Book 28 of 141 - Human–Computer Interaction

    • Hardcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Springer, 2011

    0857293516 / 9780857293510

    Series: Book 28 of 141 - Human–Computer Interaction

    • Hardcover

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  • Language: English

    Published by Springer, 2011

    0857293516 / 9780857293510

    Series: Book 28 of 141 - Human–Computer Interaction

    • Hardcover

    Seller: StainesBookhub, Weybridge, SURRE, United KingdomStainesBookhub

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  • Language: English

    Published by Springer, 2011

    0857293516 / 9780857293510

    Series: Book 28 of 141 - Human–Computer Interaction

    • Hardcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • Language: English

    Published by Springer, 2011

    0857293516 / 9780857293510

    Series: Book 28 of 141 - Human–Computer Interaction

    • Hardcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • Language: English

    Published by Springer, 2011

    0857293516 / 9780857293510

    Series: Book 28 of 141 - Human–Computer Interaction

    • Hardcover

    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and interactive surfaces. Communication is digital and ubiquitous the majority of the world s population uses mobile phones. Physical computing and robotics make physical environments digital and interactive. It is apparent that analogous for developments on the Internet, advertising will be the business model driving pervasive computing. These new computing technologies are powerful tools for advertising and they will supersede traditional advertising in the near future. Pervasive computing is the disruptive technology for advertising. This book presents the core principles of Pervasive Advertising and makes accessible to practitioners and researchers alike research findings in pervasive computing, modern advertising, and human-computer interaction. The major opportunities addressed include: symmetric communication, the long tail, powerful experiences, personalization, context adaptivity, audience measurement, and automated persuasion. The major challenges addressed include: calm and engaging advertising, privacy, and ethical persuasion. This book presents and discusses innovative applications based on digital signage and mobile advertising, venturing into new territories like music and scents. This book is intended as a guide for: Advertisers who want to understand how new technologies revolutionize their field. Pervasive computing engineers and researchers who want to understand what business models will drive their technologies in the real world. Anyone who is interested in how pervasive advertising will shape the future of urban life.…

  • Language: English

    Published by Springer, 2011

    0857293516 / 9780857293510

    Series: Book 28 of 141 - Human–Computer Interaction

    • Hardcover

    Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle

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    Condition: New. pp. 376.

  • Language: English

    Published by Springer, 2013

    1447126793 / 9781447126799

    Series: Book 28 of 141 - Human–Computer Interaction

    • Softcover

    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.…

  • Language: English

    Published by Springer, 2011

    0857293516 / 9780857293510

    Series: Book 28 of 141 - Human–Computer Interaction

    • Hardcover

    Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections

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    Condition: New. In English.

  • Language: English

    Published by Springer, 2013

    1447126793 / 9781447126799

    Series: Book 28 of 141 - Human–Computer Interaction

    • Softcover

    Seller: preigu, Osnabrück, Germanypreigu

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    Taschenbuch. Condition: Neu. Pervasive Advertising | Jörg Müller (u. a.) | Taschenbuch | Human-Computer Interaction Series | x | Englisch | 2013 | Springer | EAN 9781447126799 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

  • Language: English

    Published by Springer-Verlag New York Inc, 2011

    0857293516 / 9780857293510

    Series: Book 28 of 141 - Human–Computer Interaction

    • Hardcover

    Seller: Revaluation Books, Exeter, United KingdomRevaluation Books

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    US$ 180.95

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    Hardcover. Condition: Brand New. 2011 edition. 373 pages. 9.25x6.25x1.00 inches. In Stock.

  • Language: English

    Published by Springer London, 2011

    0857293516 / 9780857293510

    Series: Book 28 of 141 - Human–Computer Interaction

    • Hardcover

    Seller: Buchpark, Trebbin, GermanyBuchpark

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    Condition: Sehr gut. Zustand: Sehr gut | Seiten: 376 | Sprache: Englisch | Produktart: Bücher | This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.…

  • Language: English

    Published by Springer, 2013

    1447126793 / 9781447126799

    Series: Book 28 of 141 - Human–Computer Interaction

    • Softcover

    Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle

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    Condition: New. pp. 376.

  • Language: English

    Published by Springer, 2013

    1447126793 / 9781447126799

    Series: Book 28 of 141 - Human–Computer Interaction

    • Softcover

    Seller: Revaluation Books, Exeter, United KingdomRevaluation Books

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    Condition: New

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    Paperback. Condition: Brand New. 359 pages. 9.25x6.10x0.85 inches. In Stock.

  • Language: English

    Published by Springer London, Springer-Verlag Gmbh, 2011

    0857293516 / 9780857293510

    Series: Book 28 of 141 - Human–Computer Interaction

    • Hardcover

    Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, GermanyBUCHSERVICE / ANTIQUARIAT Lars Lutzer

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    Hardcover. Condition: gut. 2011. Pervasive Advertising In englischer Sprache. pages.

  • Language: German

    Published by Nomos Verlags GmbH, 2025

    3756001741 / 9783756001743

    • Softcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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  • Language: German

    Published by Nomos Verlags GmbH, 2025

    3756001741 / 9783756001743

    • Softcover

    Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US

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    PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

  • Language: German

    Published by Nomos Verlags GmbH -, 2025

    3756001741 / 9783756001743

    • Softcover

    Seller: Chiron Media, Wallingford, United KingdomChiron Media

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    paperback. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 9-10 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

  • Language: German

    Published by Nomos Verlags GmbH, 2025

    3756001741 / 9783756001743

    • Softcover

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  • Language: German

    Published by Nomos Verlags GmbH, 2025

    3756001741 / 9783756001743

    • Softcover

    Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK

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    PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

  • Language: German

    Published by Nomos, 2025

    3756001741 / 9783756001743

    • Softcover

    Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA

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    Paperback. Condition: New. 5., vollständig aktualisierte und erweiterte.

  • Language: German

    Published by Nomos, 2010

    3832954708 / 9783832954703

    • Softcover

    Seller: Studibuch, Stuttgart, GermanyStudibuch

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    paperback. Condition: Gut. 327 Seiten; 9783832954703.3 Gewicht in Gramm: 1.

  • Language: German

    Published by Nomos Verlags GmbH, 2025

    3756001741 / 9783756001743

    • Softcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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