Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
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Add to basketSoftcover. Condition: Très bon. Légères traces d'usure sur la couverture. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations.
Published by Pearson, 2014
ISBN 10: 2744066036 ISBN 13: 9782744066030
Seller: Ammareal, Morangis, France
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Add to basketSoftcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2014. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 2014. Ammareal gives back up to 15% of this item's net price to charity organizations.
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Condition: Neuf.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Condition: Neuf.
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Add to basketPaperback. Condition: New. With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include:- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.- Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.- Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
US$ 60.26
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Add to basketPAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by Kogan Page 3/25/2025, 2025
ISBN 10: 1398618616 ISBN 13: 9781398618619
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condition: New. Consumer Behaviour: Understanding Consumers in a Digital Landscape. Book.
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
Condition: new.
Seller: California Books, Miami, FL, U.S.A.
Condition: New.
Condition: New.
Condition: NEW.
Language: English
Published by Kogan Page Ltd, London, 2025
ISBN 10: 1398618616 ISBN 13: 9781398618619
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condition: new. Paperback. With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include: - Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement. - Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design. - Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking. Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 60.19
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Add to basketCondition: New.
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Condition: New.
Paperback. Condition: New. With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include:- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.- Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.- Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
US$ 63.72
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Add to basketCondition: As New. Unread book in perfect condition.
Language: English
Published by Kogan Page 2025-01-28, 2025
ISBN 10: 1398618616 ISBN 13: 9781398618619
Seller: Chiron Media, Wallingford, United Kingdom
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Add to basketPaperback. Condition: New.
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Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Add to basketPaperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. 1st edition NO-PA16APR2015-KAP.
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Condition: New.
Condition: fine. très bon état. Optez pour nos livres d'occasion en très bon état, et soutenez l'insertion sociale et l'écologie en leur offrant une seconde vie. 339303-1 - E-commerce - Comment concevoir, réaliser et piloter votre site Comment concevoir, réaliser et piloter votre site, Pelet, Jean-Éric, DUNOD, 2018.
Seller: Revaluation Books, Exeter, United Kingdom
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Add to basketPaperback. Condition: Brand New. 440 pages. 9.45x6.69x0.59 inches. In Stock.
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