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Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Condition: Very Good. A bright, square, and overall a nice copy.
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Condition: Good. Meets or exceeds the good condition guidelines. Nice copy. Five star seller - Buy with confidence!
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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Beating Low Cost Competition : How Premium Brands Can Respond to Cut-Price Rivals
Language: English
Published by Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0470742976 ISBN 13: 9780470742976
First Edition
Condition: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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Beyond Traditional Marketing : Innovations in Marketing Practice
Language: English
Published by Wiley & Sons, Incorporated, John, 2005
ISBN 10: 0470011467 ISBN 13: 9780470011461
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
First Edition
Condition: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Winning Market Leadership
Language: English
Published by John Wiley and Sons Inc, US, 2000
ISBN 10: 0471644307 ISBN 13: 9780471644309
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
First Edition
Hardback. Condition: New. 1st. Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often. Winning Market Leadership offers a refreshing new approach to strategic market planning in these very demanding technology-intensive markets. It provides a systematic and highly integrated process for evaluating market opportunities and for developing strategies to lead in chosen markets. Its proven, highly practical approach to strategic market planning has allowed leading companies worldwide to: plan faster, focus on cash-flow and profitability, create "living plans" that reflect changing market conditions and competitive dynamics, involve cross-functional teams effectively, and drive to "yes/no" decisions. The book resulted from project-based executive programs developed by the authors for corporate clients such as IBM, Nortel Networks, National Semiconductor, and General Electric. This strategic market planning process has been refined and tested with over a thousand managers and executives in North America, Europe, and Asia. Winning Market Leadership: Is targeted at managers in technology-intensive businesses such as computers, telecommunications, software, biotechnology, semiconductors, instruments, pharmaceuticals, and advanced materials.Focuses on the key issues and tough choices faced by executives in very demanding technology-intensive markets.Outlines a clear 10-step process for building winning market plans, including: identifying opportunities, understanding the competition, managing critical relationships, understanding the profit dynamic, and more.Features examples from high-tech companies such as Intel, Compaq, Hewlett-Packard, Glaxo Wellcome, and General Electric.Includes "Key Questions for Executives and Managers" at the end of each chapter that help eliminate "blind spots" in the planning process. Winning Market Leadership is relevant to all executives and managers who play a significant role in developing cross-functional strategic market plans for their business: general managers; marketing managers; strategic planners; managers in business development, engineering, and RandD; and project team leaders.
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Beating Low Cost Competition
Seller: Libro Co. Italia Srl, San Casciano Val di Pesa, FI, Italy
Seller rating 4 out of 5 stars
Cartonato. Condition: new. English Text.West Sussex PO22 9SA, 2009; hardback. Practical guide to help executives in traditional companies develop winning strategies to beat the low-cost competition. Libro.
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Winning Market Leadership
Language: English
Published by John Wiley and Sons Ltd, 1999
ISBN 10: 0471644307 ISBN 13: 9780471644309
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
First Edition
Condition: New. Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete. Num Pages: 324 pages, Illustrations. BIC Classification: KJS; KNTX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 162 x 21. Weight in Grams: 586. . 1999. 1st Edition. Hardcover. . . . .
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US$ 31.20
US$ 20.62 shipping
Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to basketHardcover. Condition: New.
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Hardcover. Condition: Near Fine. Dust Jacket Condition: Very Good. 309 pp, index.
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Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 33.39
US$ 19.96 shipping
Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to basketCondition: New.
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Winning Market Leadership Strategic Marketing Planning for TechnologyIntensive Businesses
Language: English
Published by John Wiley & Sons Inc, 2000
ISBN 10: 0471644307 ISBN 13: 9780471644309
US$ 36.24
US$ 16.64 shipping
Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to basketHardcover. Condition: Brand New. 1st edition. 328 pages. 9.25x6.25x1.00 inches. In Stock.
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Winning Market Leadership: Strategic Market Planning for Technology-Driven Businesses
Language: English
Published by John Wiley & Sons Inc, 1999
ISBN 10: 0471644307 ISBN 13: 9780471644309
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
US$ 33.61
US$ 22.51 shipping
Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to basketHardback. Condition: New. New copy - Usually dispatched within 4 working days.
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Winning Market Leadership
Language: English
Published by John Wiley and Sons Ltd, 1999
ISBN 10: 0471644307 ISBN 13: 9780471644309
Condition: New. Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete. Num Pages: 324 pages, Illustrations. BIC Classification: KJS; KNTX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 162 x 21. Weight in Grams: 586. . 1999. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
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Paperback. Condition: New. Beyond Traditional Marketing: Innovations in Marketing Practice (IMD Executive Development Series) Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis.
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Beyond Traditional Marketing
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
US$ 60.28
US$ 6.68 shipping
Ships from United Kingdom to U.S.A.Quantity: 15 available
Add to basketPAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
US$ 49.43
US$ 19.96 shipping
Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to basketCondition: As New. Unread book in perfect condition.
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Condition: New. pp. xvi308 Illus.
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Beyond Traditional Marketing Innovations in Marketing Practice
Language: English
Published by John Wiley & Sons Inc, 2005
ISBN 10: 0470011467 ISBN 13: 9780470011461
US$ 71.50
US$ 13.31 shipping
Ships from United Kingdom to U.S.A.Quantity: 2 available
Add to basketPaperback. Condition: Brand New. 1st edition. 324 pages. 8.00x6.75x0.75 inches. In Stock.
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Condition: New. pp. xvi308.
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Winning Market Leadership
Language: English
Published by John Wiley and Sons Inc, US, 2000
ISBN 10: 0471644307 ISBN 13: 9780471644309
First Edition
US$ 33.38
US$ 86.51 shipping
Ships from United Kingdom to U.S.A.Quantity: 1 available
Add to basketHardback. Condition: New. 1st. Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often. Winning Market Leadership offers a refreshing new approach to strategic market planning in these very demanding technology-intensive markets. It provides a systematic and highly integrated process for evaluating market opportunities and for developing strategies to lead in chosen markets. Its proven, highly practical approach to strategic market planning has allowed leading companies worldwide to: plan faster, focus on cash-flow and profitability, create "living plans" that reflect changing market conditions and competitive dynamics, involve cross-functional teams effectively, and drive to "yes/no" decisions. The book resulted from project-based executive programs developed by the authors for corporate clients such as IBM, Nortel Networks, National Semiconductor, and General Electric. This strategic market planning process has been refined and tested with over a thousand managers and executives in North America, Europe, and Asia. Winning Market Leadership: Is targeted at managers in technology-intensive businesses such as computers, telecommunications, software, biotechnology, semiconductors, instruments, pharmaceuticals, and advanced materials.Focuses on the key issues and tough choices faced by executives in very demanding technology-intensive markets.Outlines a clear 10-step process for building winning market plans, including: identifying opportunities, understanding the competition, managing critical relationships, understanding the profit dynamic, and more.Features examples from high-tech companies such as Intel, Compaq, Hewlett-Packard, Glaxo Wellcome, and General Electric.Includes "Key Questions for Executives and Managers" at the end of each chapter that help eliminate "blind spots" in the planning process. Winning Market Leadership is relevant to all executives and managers who play a significant role in developing cross-functional strategic market plans for their business: general managers; marketing managers; strategic planners; managers in business development, engineering, and RandD; and project team leaders.
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Condition: As New. Unread book in perfect condition.
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Winning Market Leadership: Strategic Market Planning for Technology-Driven Businesses
Language: English
Published by John Wiley & Sons Inc 01.2000., 2000
ISBN 10: 0471644307 ISBN 13: 9780471644309
hardcover. Condition: Wie neu. 309 Seiten Schutzumschlag leicht berieben, minimale Lagerspuren am Buch, Inhalt einwandfrei und ungelesen Sprache: Englisch Gewicht in Gramm: 610.
