Schley (Over 2,400 results)

Paperback. Condition: Very Good. Winner of the Best Marketing Books Award from Strategy + Business Magazine. There s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself or competitors and customers will do it for you. And we promise, you won t like the tagline. A few years back, a best seller called Why Johnny Can t Read shocked the education establishment and revived the lost art of phonics. Now, Why Johnny Can t Brand blows the lid off the marketing establishment by reviving the lost art of the Big Idea. According to Bill Schley and Carl Nichols, Jr., modern branding is a daily choice between real, muscle-building ideas and an immense smorgasbord of empty-caloried junk. The stakes are huge, especially in a world with 155 kinds of shampoo. So why do so many good companies choose wrong? In fact, why do most fail to differentiate at all handing what some call an unfair advantage to the few who do? The surprising answers, and the exclusive, eight-week prescription to fix it, are here in Why Johnny Can t Brand. The secret is uncovering your Dominant Selling Idea (DSI) the one unifying idea at the center of every brand before you charge ahead with advertising or anything else. The DSI is the thing you do that s superlative, important, believable, memorable and tangible the difference that makes people want to buy you. It puts you in a category of one. In the often funny, page-turning style of two award-winning, former Madison Avenue communicators, Schley and Nichols explain: 1.Why real branding is the opposite of what you think 2. How positioning turns your brand asset from fool s gold to real gold 3. Why Harvard and Stanford MBAs are the last to get it (but they can learn this too) 4. How to find your Big Idea in about eight weeks then keep it. and so much more. In a world with 300 million messages whizzing by every second, it gives us the ultimate advantage an inspiring, power-packed return to the secret of the idea centered brand.…

Paperback. Condition: Good. Winner of the Best Marketing Books Award from Strategy + Business Magazine. There s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself or competitors and customers will do it for you. And we promise, you won t like the tagline. A few years back, a best seller called Why Johnny Can t Read shocked the education establishment and revived the lost art of phonics. Now, Why Johnny Can t Brand blows the lid off the marketing establishment by reviving the lost art of the Big Idea. According to Bill Schley and Carl Nichols, Jr., modern branding is a daily choice between real, muscle-building ideas and an immense smorgasbord of empty-caloried junk. The stakes are huge, especially in a world with 155 kinds of shampoo. So why do so many good companies choose wrong? In fact, why do most fail to differentiate at all handing what some call an unfair advantage to the few who do? The surprising answers, and the exclusive, eight-week prescription to fix it, are here in Why Johnny Can t Brand. The secret is uncovering your Dominant Selling Idea (DSI) the one unifying idea at the center of every brand before you charge ahead with advertising or anything else. The DSI is the thing you do that s superlative, important, believable, memorable and tangible the difference that makes people want to buy you. It puts you in a category of one. In the often funny, page-turning style of two award-winning, former Madison Avenue communicators, Schley and Nichols explain: 1.Why real branding is the opposite of what you think 2. How positioning turns your brand asset from fool s gold to real gold 3. Why Harvard and Stanford MBAs are the last to get it (but they can learn this too) 4. How to find your Big Idea in about eight weeks then keep it. and so much more. In a world with 300 million messages whizzing by every second, it gives us the ultimate advantage an inspiring, power-packed return to the secret of the idea centered brand.…

paperback. Condition: Very Good.

Paperback. Condition: Very Good.

paperback. Condition: Fair.

Condition: like_new. Book is in like new condition with minimal signs of wear. Pages are clean and free from notes or highlighting. Dust cover is intact. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

paperback. Condition: As New.

Condition: very_good. This book is in excellent condition. There may be minimal writing on the inside cover or cover page. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.

Condition: acceptable. This book is a well used but readable copy. Integrity of the book is still intact with no missing pages. May have notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.

hardcover. Condition: As New.

Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardcover. Condition: Good.

Condition: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.

Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Condition: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy.

Condition: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Hardcover. Condition: As New.

Hardcover. Condition: Very Good.

hardcover. Condition: Fair.

Condition: good. Fast & Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

hardcover. Condition: Good.

Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Hardcover. Condition: Very Good. 0. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condition: Very Good. Marshall Cavendish ed. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condition: Good. Winner of the Best Marketing Books Award from Strategy + Business Magazine. There s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself or competitors and customers will do it for you. And we promise, you won t like the tagline. A few years back, a best seller called Why Johnny Can t Read shocked the education establishment and revived the lost art of phonics. Now, Why Johnny Can t Brand blows the lid off the marketing establishment by reviving the lost art of the Big Idea. According to Bill Schley and Carl Nichols, Jr., modern branding is a daily choice between real, muscle-building ideas and an immense smorgasbord of empty-caloried junk. The stakes are huge, especially in a world with 155 kinds of shampoo. So why do so many good companies choose wrong? In fact, why do most fail to differentiate at all handing what some call an unfair advantage to the few who do? The surprising answers, and the exclusive, eight-week prescription to fix it, are here in Why Johnny Can t Brand. The secret is uncovering your Dominant Selling Idea (DSI) the one unifying idea at the center of every brand before you charge ahead with advertising or anything else. The DSI is the thing you do that s superlative, important, believable, memorable and tangible the difference that makes people want to buy you. It puts you in a category of one. In the often funny, page-turning style of two award-winning, former Madison Avenue communicators, Schley and Nichols explain: 1.Why real branding is the opposite of what you think 2. How positioning turns your brand asset from fool s gold to real gold 3. Why Harvard and Stanford MBAs are the last to get it (but they can learn this too) 4. How to find your Big Idea in about eight weeks then keep it. and so much more. In a world with 300 million messages whizzing by every second, it gives us the ultimate advantage an inspiring, power-packed return to the secret of the idea centered brand.…

Paperback. Condition: Very Good. Winner of the Best Marketing Books Award from Strategy + Business Magazine. There s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself or competitors and customers will do it for you. And we promise, you won t like the tagline. A few years back, a best seller called Why Johnny Can t Read shocked the education establishment and revived the lost art of phonics. Now, Why Johnny Can t Brand blows the lid off the marketing establishment by reviving the lost art of the Big Idea. According to Bill Schley and Carl Nichols, Jr., modern branding is a daily choice between real, muscle-building ideas and an immense smorgasbord of empty-caloried junk. The stakes are huge, especially in a world with 155 kinds of shampoo. So why do so many good companies choose wrong? In fact, why do most fail to differentiate at all handing what some call an unfair advantage to the few who do? The surprising answers, and the exclusive, eight-week prescription to fix it, are here in Why Johnny Can t Brand. The secret is uncovering your Dominant Selling Idea (DSI) the one unifying idea at the center of every brand before you charge ahead with advertising or anything else. The DSI is the thing you do that s superlative, important, believable, memorable and tangible the difference that makes people want to buy you. It puts you in a category of one. In the often funny, page-turning style of two award-winning, former Madison Avenue communicators, Schley and Nichols explain: 1.Why real branding is the opposite of what you think 2. How positioning turns your brand asset from fool s gold to real gold 3. Why Harvard and Stanford MBAs are the last to get it (but they can learn this too) 4. How to find your Big Idea in about eight weeks then keep it. and so much more. In a world with 300 million messages whizzing by every second, it gives us the ultimate advantage an inspiring, power-packed return to the secret of the idea centered brand.…